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- Category: Blog
- AI and Analytics: Driving Growth and Brand Loyalty in Retail
- Marketscience x Marketing Week: a guide to a more rigorous approach to Marketing Mix Modeling (MMM)
- Marketing Attribution and the AI Illusion
- Successful ROI Marketing Programs – The Five Pillars
- The Foundations of Modern Marketing Mix Modeling
- Brand Equity Metrics and the Marketing Mix Model
- Endogeneity And The Marketing Mix Model
- Correlation vs. Causation: Measuring Short- and Long-Term Effects of Marketing Investments
- COVID-19 Impact on Measuring Marketing Effectiveness: ISBA Member Presentation
- COVID Impact: Measurement & Analytics Q&A
- The Investor’s Guide to Successful Marketing Analytics
- The Changing Face of Customer Experience
- How to Win During and After a Recession?
- COVID-19 Business Trends & Implications
- 3 Steps to a Lovable Data Collection Process
- Super Bowl Ads: Do they deliver the ROI they promise?
- How To Make the Most of Your Marketing Analytics in 2020
- The Six Questions You Should Be Asking Your Marketing Analytics Vendor
- What Makes Marketing More Effective?
- Demystifying MMM
- Should MMM Reports Be Vendor-Based?
- Potential implications for marketing, measurement and ROI in a post-GDPR world
- The Future of Media Measurement
- An Open Conversation about MTA
- Build, Borrow or Buy: Analytics Enablement for In-House Marketers
- 5 Tips to Harmonize Your Data
- What’s the Best Approach for Marketing Analytics in your Business?
- 5 Inconvenient Truths About Multi-Touch Attribution
- Why are Truesight and Marketscience Partnering?
- What It’s Like to Work Here
- A Snapshot of Nitesh Sahay
- Intro to Truesight Consulting
- Category: Case Studies
- Multi-Market ROI Analysis For An Amusement Park
- Airline Demand: Strategic Short- and Long-Term Analysis
- High Frequency Data And Modeling In Asset Management
- Rebalancing Brand and Direct Investments For A Charity
- Full Demand Measurement In Luxury Retail
- Sales Funnel Measurement For An Automotive Maker
- Modeling And Optimization in Digital Health
- Balancing Sales And Marketing Investments In Pharma
- Impact Of Marketing On Customer LTV In Health Insurance
- Understanding The Long-term Impact of Sponsorships In Retail Banking
- Identifying Short- And Long-Term Growth Drivers In Retail
- Identifying Long-Term Growth Drivers In Wealth Management
- Dynamic Marketing Mix Modeling In Global Electronics
- Media & Promo Modeling and Optimization For Global CPG
- Improved Customer Retention In Telecom
- Driving Customer Acquisition For A Credit Card Issuer
- Hands-On Optimization For An Alcoholic Beverages Producer
- Measuring Brand Equity For A Car Insurance Provider
- In-Housing of Marketing Analytics in Telecom
- Long-term Brand Value In US Retail Banking
- Unifying Analytics for Hyper-local Marketing
- Category: Marketer's Guide to Measurement
- Category: News
- AI’s Impact on Marketing Analytics: A New Lens
- Marketscience @POSSIBLE 2024
- Marketscience Launches “Marketer’s Guide To Measurement”
- Marketscience & I-COM Global – New Research On Next-Generation MMM
- With building momentum, Marketscience invests in growth
- Peter discusses new paper with Gabriella Mirabelli on the Up Next Podcast
- Marketscience launches BaseDynamics: A More Accurate Measurement of Short- And Long-Term Marketing Effectiveness
- Company Founders Featured on Data Gurus Podcast
- Marketscience Nominated as AdExchanger Awards Finalists
- Navigating Challenges Starts with Data
- Marketscience And Truesight Merge To Offer Enhanced Client Solutions
- Marketscience & Intel Nominated as ANA Genius Awards Finalists
- Marketscience-Truesight & Intel Win I-COM Data Creativity Award for Attribution
- Marketscience & Truesight Expand Presence In Europe
- Truesight Predicts Strong Demand in India Marketing Analytics Market
- Unitymedia GmbH Enlists Truesight-Marketscience
- Marketscience named leaders in Econometric Consulting
- Truesight Consulting Tapped for Insights in New eMarketer Report
- Truesight and Marketscience Launch Strategic Partnership
- Truesight Consulting Expands Global Footprint with Launch of Delhi Office
- Truesight Consulting Launches
- Marketscience Named ‘Consultancy Agency of the Month’
- Marketscience Wins at the RAR Awards
- Dr. Peter Cain to Teach Marketing Analytics Course
- Marketscience Establishes Strategic Partnership with Timberlake Consultants