To address pressures on marketing budgets, marketers need to take an integrated view of marketing and sales to answer critical questions about marketing ROI and efficiency:
Who are the highest value potential segments given size, clinical situation and response to program?
How to reach patients in a way that drives involvement, action and compliance?
How to drive physician likelihood to heed patient requests?
How to deploy channels in a cost effective way against smaller segments and how to trade these off vs. traditional detailing efforts?
Marketscience’s comprehensive analytics address such critical questions, and paves a road to sustainable and significant revenue growth.