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Our articles are written by Marketscience consultants with extensive academic backgrounds and offers practical thoughts and ideas based on our experience with some of the largest organizations and our ties to academic institutions. 

COVID Impact: Measurement & Analytics Q&A

In the wake of COVID’s impact, the questions and uncertainty that surround measurement and analytics grows larger by the day.   With such an unprecedented and unusual event, the implications and effects remain largely unknown. When to model again, whether past models are relevant, and strength of impact are all top-of-mind questions for any data driven, analytics focused company. Outlined ...
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The Investor’s Guide to Successful Marketing Analytics

Although data is ubiquitous, only those who know how to use it properly will reap its benefits. In this article, we show ...
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The Changing Face of Customer Experience

Exceptional customer experience (CX) is a valuable force within companies. It retains customers, instills loyalty, and leads to stronger brand growth. We’ve ...
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How to Win During and After a Recession?

Our world has been turned upside down as COVID-19 circles the globe, leaving industries, businesses and communities warped in its wake. While ...
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COVID-19 Business Trends & Implications

With staying at home and social distancing the new normal, we sought to identify potential trends, many of which will ultimately shape ...
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3 Steps to a Lovable Data Collection Process

Every analytics project by definition will require some level of data to be sourced, transmitted, organized and analyzed. If not the largest ...
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Super Bowl Spots: Do they deliver the ROI they promise?

The biggest day in advertising is nearing, and with that the advertising chatter from marketers and brands takes on an all-time high. ...
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How To Make the Most of Your Marketing Analytics in 2020

As we edge closer to the new year, it's only natural to look back on 2019 and evaluate our progress. How far ...
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The Six Questions You Should Be Asking Your Marketing Analytics Vendor

Anyone who tells you that Marketing Analytics is an exact science is wrong. The algorithms, the data, the optimizations and the simulations ...
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What Makes Marketing More Effective?

What is it that makes marketing more effective? Although there are many answers to this question, the one we focus on today ...
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