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Modelling short and long-term effects in the consumer purchase journey
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Advanced Methods in Marketing Econometrics
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Limitations of Conventional Marketing Mix Modelling
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Please read this End Users’ License Agreement (“EULA”) carefully. This is a legal agreement between you (the “End User”) and [insert] (the “Company/Licensor”) dictating the terms and conditions on which the End User, upon acceptance, shall be granted the license to use (the “License”) the Company’s software “Market Science Studio” and related documentation (cullectively, the “Software”). By clicking the ‘I Agree’ button or by downloading, installing or otherwise using the Software, you agree to be bound by all the terms and conditions of this EULA and acknowledge to have fully read and understand all the terms and conditions set forth herein, including, but not limited to disclaimer of warranty, limitation of liability, and termination provisions.

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Scope of the License.
- The License is being offered to the End User pursuant to the End User’s employment with the Company for Company work only. The End User shall not use the License for any other purpose other than in relation to the End User’s employment with the Company.
- The Software is currently in its beta version and the License to use the Software is being given to the End User free of cost. This Software is only licensed to the End User, and not suld.
- Subject to the terms and conditions of this EULA, the Company grants to the End User a non-exclusive, non-transferable, and limited license to install and use the software on the Company provided system [or on the single computer or device owned, leased, or otherwise contrulled by the End User]. In the event of a change in the device, or upgradation in the hardware of the device bound with the Software, the End User must notify the Company and submit the modified system information. Upon receipt of such information, the Company shall promptly link the existing license of the End User to the new system configuration.
- This EULA shall also govern any upgrades in the Software provided by the Company .
- The title in the Software is and will remain, as between the parties, the property of the Company and no interest or ownership in the Software or otherwise is conveyed to the End User under this EULA.
Activation.
- During the installation of the Software, the End User shall be required to enter the relevant details therein. The Software shall then capture the system information of the End User and generate a serial number which shall be unique to the End User’s system’s hardware configuration.
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- Software may on regular intervals automatically connect to the internet to verify the authenticity of the License granted to the End User without notice at any time. The Company shall have the right to de-activate the License for any End User in case any discrepancy is detected. The End User will have to contact the Company to reactivate the License in such a case.
- In the event the End User changes the permitted device or makes any upgradation in hardware, the End User will have to contact the Company and submit the modified system information. Upon receipt of system information and verification, the Company will reactivate the License to the new system configuration of the End User. Further, the End User shall prior to the disposition of the device, uninstall the software from the system.
Restrictions on Usage.
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Updates
- The Software is currently in its beta version and may contain bugs, errors and other problems affecting the operation and outcome generated by the Software. The End User shall, to the best of abilities, endeavour to provide the Company with constructive feedback and error reporting of the Software in the manner and format provided by the Company.
- The Company may introduce recurring updates to the Software to bring in new features, upgrades, bug fixes etc. The End User shall promptly implement the update to the Software provided by Company
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Term.
- In terms of this EULA, the License to use the Software is being granted to the End User free of cost, courtesy of the End User being the employee of the Company.
- The Licence provided shall be valid till the employment of the End User with the Company is active. However, the Company has the right to revoke, at its own discretion, the License of any End User during the term of his employment.
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- Upon termination of employment or early termination of License, the End User shall immediately cease all use of the Software and destroy all copies (if any), whether full or partial, of the Software including any user manual, download links, installation files, that may have been stored by the End User on any of his personal devices (including e-mail and cloud). Upon request of the Company, the End User shall provide a written confirmation certifying its compliance with the said provision.
Data Protection and Security.
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Survival provisions.
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Governing Law and Severability.
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Entire Agreement.
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Waiver.
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