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- Category: Blog
- Marketscience x Marketing Week: a guide to a more rigorous approach to Marketing Mix Modeling (MMM)
- Marketing Attribution and the AI Illusion
- Successful ROI Marketing Programs – The Five Pillars
- The Foundations of Modern Marketing Mix Modeling
- Brand Equity Metrics and the Marketing Mix Model
- Endogeneity And The Marketing Mix Model
- Correlation versus Causation: measuring short and long-term effects of marketing investments
- COVID-19 Impact on Measuring Marketing Effectiveness: ISBA Member Presentation
- COVID Impact: Measurement & Analytics Q&A
- The Investor’s Guide to Successful Marketing Analytics
- The Changing Face of Customer Experience
- How to Win During and After a Recession?
- COVID-19 Business Trends & Implications
- 3 Steps to a Lovable Data Collection Process
- Super Bowl Spots: Do they deliver the ROI they promise?
- How To Make the Most of Your Marketing Analytics in 2020
- The Six Questions You Should Be Asking Your Marketing Analytics Vendor
- What Makes Marketing More Effective?
- Demystifying MMM
- Should MMM Reports Be Vendor-Based?
- Potential implications for marketing, measurement and ROI in a post-GDPR world
- The Future of Media Measurement
- An Open Conversation about MTA
- Build, Borrow or Buy: Analytics Enablement for In-House Marketers
- 5 Tips to Harmonize Your Data
- What’s the Best Approach for Marketing Analytics in your Business?
- 5 Inconvenient Truths About Multi-Touch Attribution
- Why are Truesight and Marketscience Partnering?
- What It’s Like to Work Here
- A Snapshot of Nitesh Sahay
- Intro to Truesight Consulting
- Category: Case Studies
- Impact Of Marketing On Long-Term Customer Value In Health Insurance
- Understanding The Long-term Impact of Sponsorships In Retail Banking
- Identifying Short- And Long-Term Growth Drivers In Retail
- Identifying The Specific Perceptions That Drive Long-Term Growth In Wealth Management
- Dynamic Marketing Mix Modeling For A Global Electronics Company
- Media & Promo Modeling and Optimization For Global CPG
- Measuring Brand Equity For A Car Insurance Provider
- Hands-On Budget Optimization For An Alcoholic Beverages Producer
- Driving Customer Acquisition For A Credit Card Issuer
- Improved Customer Retention For A Telecom Provider
- In-Housing of Marketing Analytics for a European Telecom Firm
- Unifying Analytics for Hyper-local Marketing
- Long-term Brand Value In US Retail Banking
- Category: News
- Marketscience partners with I-COM Global to publish a new research paper on next-generation Marketing Mix Modeling
- With building momentum, Marketscience invests in growth
- Peter discusses new paper with Gabriella Mirabelli on the Up Next Podcast
- New research reveals flaws in conventional marketing mix modeling approaches
- Company Founders Featured on Data Gurus Podcast
- Marketscience Nominated as AdExchanger Awards Finalists
- Navigating Challenges Starts with Data
- Marketing analytics firms Marketscience Consulting and Truesight Consulting merge to deliver more unified and advanced client solutions
- Marketscience & Intel Nominated as ANA Genius Awards Finalists
- Marketscience-Truesight & Intel Win I-COM Data Creativity Award for Attribution
- Marketscience & Truesight make strategic positioning move within European market by expanding UK office presence.
- Truesight Predicts Strong Demand in India Marketing Analytics Market
- Unitymedia GmbH Enlists Truesight-Marketscience
- Marketscience named leaders in Econometric Consulting
- Truesight Consulting Tapped for Insights in New eMarketer Report
- Truesight and Marketscience Launch Strategic Partnership
- Truesight Consulting Expands Global Footprint with Launch of Delhi Office
- Truesight Consulting Launches
- Marketscience Named ‘Consultancy Agency of the Month’ by Business and Industry Today
- Marketscience Wins at the RAR Awards
- Dr. Peter Cain to Teach Marketing Analytics Course
- Marketscience Establishes Strategic Partnership with Timberlake Consultants