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Generative AI in Action: ChatGPT, Claude & DeepSeek Compared

Jul 1, 2025 | News
NEW YORK, NEW YORK, UNITED STATES, July 1, 2025 -- A new research report from Marketscience provides the first comprehensive comparison of how leading generative AI models perform on practical marketing data challenges as organizations struggle with increasingly fragmented data across CRMs, social platforms, and analytics tools. The report "Streamlining Marketing Data Management with Generative AI" benchmarks how large language ...
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Marketscience @POSSIBLE 2025

Mar 18, 2025 | News
We are pleased to announce that Marketscience will be participating in the Possible Conference in Miami for the second year in a ...
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Marketscience Unveils Brand Video On Marketing Effectiveness

Feb 24, 2025 | News
NEW YORK, NEW YORK, UNITED STATES, February 24, 2025 -- Marketscience, a leading marketing effectiveness analytics consultancy, has launched an intro video ...
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AI in Marketing analytics

AI’s Impact on Marketing Analytics: A New Lens

Apr 9, 2024 | News
NEW YORK, NEW YORK, UNITED STATED, March 27, 2024 -- Marketscience, a leading provider of marketing analytics solutions, has published a new ...
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Marketscience @POSSIBLE 2024

Mar 14, 2024 | News
New York, NY (March 14, 2024) - Marketscience, a leading data-driven marketing consultancy, announced today its participation as a partner at the ...
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marketer's guide to measurement

Marketscience Launches “Marketer’s Guide To Measurement”

Dec 6, 2023 | News
NEW YORK, NEW YORK, UNITED STATES, December 6, 2023 -- In today's ever-changing marketing landscape, it can be challenging for executives to ...
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Attribution and the marketing mix model - marketscience

Marketscience & I-COM Global – New Research On Next-Generation MMM

May 4, 2023 | News
New York, NY and London, UK - May 4, 2023 - Dr Peter Cain's latest research piece was published in the 4th Issue ...
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investing in growth - marketscience

With building momentum, Marketscience invests in growth

Mar 8, 2023 | News
New York, NY – March 8, 2023 – Marketscience are delighted to announce the appointment of Irina Pessin-Monnerat to the newly created ...
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Peter discusses new paper with Gabriella Mirabelli on the Up Next Podcast

Mar 3, 2022 | News
Marketscience Founder Dr Peter Cain Featured on the latest Up Next Podcast We're excited to share that our Up Next podcast episode ...
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Marketscience launches BaseDynamics: A More Accurate Measurement of Short- And Long-Term Marketing Effectiveness

Nov 11, 2021 | News
New York, NY and London, UK - October 2021 -- Independent marketing analytics firm Marketscience announces today the launch of BaseDynamics, a ...
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