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New research reveals flaws in conventional marketing mix modeling approaches

Nov 11, 2021 | News

Press Release Marketscience Launches BaseDynamics: A More Accurate Measurement of Short and Long-Term Marketing Effectiveness New York, NY and London, UK – October 2021 Independent marketing analytics firm Marketscience announces today the launch of BaseDynamics, a holistic Marketing Mix Modeling approach to quantifying short and long-term marketing effects, validated by peer-reviewed published research by Marketscience Partner and Founder Dr ...

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Company Founders Featured on Data Gurus Podcast

May 1, 2020 | News

Company Founders David Dixon & Peter Cain Featured on Data Gurus Podcast We’re excited to share that our Data Guru’s podcast ...

Marketscience Nominated as AdExchanger Awards Finalists

Apr 10, 2020 | News

We’re honored to be shortlisted as a finalist for the 2020 AdExchanger Awards. The AdExchanger Awards, judged entirely by an esteemed ...

Navigating Challenges Starts with Data

Apr 8, 2020 | News

Times are Tough. We Hope This Helps. As an ambiguous future lies ahead of us, we asked ourselves how we can ...

Marketing analytics firms Marketscience Consulting and Truesight Consulting merge to deliver more unified and advanced client solutions

Nov 13, 2019 | News

PRESS RELEASE New York, NY and London, UK – Nov 13, 2019 – Independent marketing analytics firms Marketscience Consulting and Truesight Consulting ...

Marketscience & Intel Nominated as ANA Genius Awards Finalists

Oct 15, 2019 | News

We're honored to be nominated as a top three finalist alongside our client Intel for the 2019 ANA Genius Awards. The ANA ...

Marketscience-Truesight & Intel Win I-COM Data Creativity Award for Attribution

May 15, 2019 | News

Marketscience-Truesight have been awarded I-COM’s 2019 Award in Data Creativity. The award, which acknowledges the most creative people & companies in achieving ...

Marketscience & Truesight make strategic positioning move within European market by expanding UK office presence.

Apr 19, 2019 | News

London, UK – April 17, 2019 – Partner marketing analytics firms, Marketscience & Truesight announce today the strategic move of Nitesh Sahay, ...

Truesight Predicts Strong Demand in India Marketing Analytics Market

Feb 7, 2019 | News

Truesight Consulting and Marketscience predicts strong demand in India marketing analytics market; continues to invest in regional company talent Delhi, India ...

Unitymedia GmbH Enlists Truesight-Marketscience

Nov 1, 2018 | News

Unitymedia GmbH Enlists Truesight-Marketscience Consulting Partnership To Build An In- House Marketing Analytics Capability UM projects initial 20% improvement in marketing productivity from ...