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Peter discusses new paper with Gabriella Mirabelli on the Up Next Podcast

Marketscience Founder Dr Peter Cain Featured on the latest Up Next Podcast We’re excited to share that our Up Next podcast episode – featuring company founder Peter Cain – is now live!  In this episode Peter join's podcast host, Gabriella Mirabelli to explore the research he has conducted on how to measure the long term effect of marketing strategy on brand sales. It’s ...
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New research reveals flaws in conventional marketing mix modeling approaches

Press Release Marketscience Launches BaseDynamics: A More Accurate Measurement of Short and Long-Term Marketing Effectiveness    New York, NY and London, UK ...
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Company Founders Featured on Data Gurus Podcast

Company Founders David Dixon & Peter Cain Featured on Data Gurus Podcast   We’re excited to share that our Data Guru’s podcast ...
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Marketscience Nominated as AdExchanger Awards Finalists

We’re honored to be shortlisted as a finalist for the 2020 AdExchanger Awards.   The AdExchanger Awards, judged entirely by an esteemed ...
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Navigating Challenges Starts with Data

Times are Tough. We Hope This Helps.   As an ambiguous future lies ahead of us, we asked ourselves how we can ...
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Marketing analytics firms Marketscience Consulting and Truesight Consulting merge to deliver more unified and advanced client solutions

PRESS RELEASE  New York, NY and London, UK – Nov 13, 2019 – Independent marketing analytics firms Marketscience Consulting and Truesight Consulting ...
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Marketscience & Intel Nominated as ANA Genius Awards Finalists

We're honored to be nominated as a top three finalist alongside our client Intel for the 2019 ANA Genius Awards. The ANA ...
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Marketscience-Truesight & Intel Win I-COM Data Creativity Award for Attribution

Marketscience-Truesight have been awarded I-COM’s 2019 Award in Data Creativity. The award, which acknowledges the most creative people & companies in achieving ...
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Marketscience & Truesight make strategic positioning move within European market by expanding UK office presence.

London, UK – April 17, 2019 – Partner marketing analytics firms, Marketscience & Truesight announce today the strategic move of Nitesh Sahay, ...
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Truesight Predicts Strong Demand in India Marketing Analytics Market

Truesight Consulting and Marketscience predicts strong demand in India marketing analytics market; continues to invest in regional company talent   Delhi, India ...
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