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New research reveals flaws in conventional marketing mix modeling approaches

Press Release Marketscience Launches BaseDynamics: A More Accurate Measurement of Short and Long-Term Marketing Effectiveness    New York, NY and London, UK – October 2021 Independent marketing analytics firm Marketscience announces today the launch of BaseDynamics, a holistic Marketing Mix Modeling approach to quantifying short and long-term marketing effects, validated by peer-reviewed published research by Marketscience Partner and Founder Dr ...
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Company Founders Featured on Data Gurus Podcast

Company Founders David Dixon & Peter Cain Featured on Data Gurus Podcast   We’re excited to share that our Data Guru’s podcast ...
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Marketscience Nominated as AdExchanger Awards Finalists

We’re honored to be shortlisted as a finalist for the 2020 AdExchanger Awards.   The AdExchanger Awards, judged entirely by an esteemed ...
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Navigating Challenges Starts with Data

Times are Tough. We Hope This Helps.   As an ambiguous future lies ahead of us, we asked ourselves how we can ...
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Marketing analytics firms Marketscience Consulting and Truesight Consulting merge to deliver more unified and advanced client solutions

PRESS RELEASE  New York, NY and London, UK – Nov 13, 2019 – Independent marketing analytics firms Marketscience Consulting and Truesight Consulting ...
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Marketscience & Intel Nominated as ANA Genius Awards Finalists

We're honored to be nominated as a top three finalist alongside our client Intel for the 2019 ANA Genius Awards. The ANA ...
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Marketscience-Truesight & Intel Win I-COM Data Creativity Award for Attribution

Marketscience-Truesight have been awarded I-COM’s 2019 Award in Data Creativity. The award, which acknowledges the most creative people & companies in achieving ...
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Marketscience & Truesight make strategic positioning move within European market by expanding UK office presence.

London, UK – April 17, 2019 – Partner marketing analytics firms, Marketscience & Truesight announce today the strategic move of Nitesh Sahay, ...
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Truesight Predicts Strong Demand in India Marketing Analytics Market

Truesight Consulting and Marketscience predicts strong demand in India marketing analytics market; continues to invest in regional company talent   Delhi, India ...
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Unitymedia GmbH Enlists Truesight-Marketscience

Unitymedia GmbH Enlists Truesight-Marketscience Consulting Partnership To Build An In- House Marketing Analytics Capability UM projects initial 20% improvement in marketing productivity from ...
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