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Dr. Peter Cain on Marketing Mix Modeling Pitfalls: Webinar Recap

Oct 1, 2025 | News

Marketing mix modeling (MMM) has seen a surge of popularity in marketing analytics in recent years, with open-source solutions making it more accessible than ever. But alongside these advances come critical challenges that can make or break decision-making. In a recent Marketing Accountability Standards Board (MASB) webinar, our Executive Partner Dr. Peter Cain explored the structure and outputs of modern ...

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Marketscience Opens New Office in Copenhagen to Serve Nordic Clients

Sep 3, 2025 | News

Copenhagen, Denmark - September 3, 2025 -- Marketscience, a leading marketing effectiveness consultancy, has opened a new office in Copenhagen to strengthen ...

Marketscience Earns SOC 2 Certification for Data Security

Jul 25, 2025 | News

New York, New York, United States, July 25, 2025 -- We're proud to announce that Marketscience has successfully achieved SOC 2 Type ...

Generative AI in Action: ChatGPT, Claude & DeepSeek Compared

Jul 1, 2025 | News

NEW YORK, NEW YORK, UNITED STATES, July 1, 2025 -- A new research report from Marketscience provides the first comprehensive comparison of ...

Marketscience @POSSIBLE 2025

Mar 18, 2025 | News

We are pleased to announce that Marketscience will be participating in the Possible Conference in Miami for the second year in a ...

Marketscience Unveils Brand Video On Marketing Effectiveness

Feb 24, 2025 | News

NEW YORK, NEW YORK, UNITED STATES, February 24, 2025 -- Marketscience, a leading marketing effectiveness analytics consultancy, has launched an intro video ...