Marketer’s Guide to Measurement

Abstract As marketing data grows more complex and fragmented across CRMs, social platforms, web analytics tools, and third-party sources, transforming that data into actionable insight has become one of marketers' biggest operational hurdles. Generative AI, especially large language models (LLMs), offers a new way forward: automating repetitive tasks like cleaning, structuring, and integrating data with impressive speed and scale. This ...