Marketer’s Guide to Measurement

Blog series

This exclusive blog series provides a comprehensive guide to help marketing executives with their measurement and analytics questions and covers new industry trends and best practice.

Redefining Attribution: New Approaches In A Privacy-First World

Aug 27, 2024 | Marketer's Guide to Measurement

Abstract For years, Multi-Touch Attribution (MTA) has been the cornerstone of campaign measurement, relying on third-party cookies to track users across the web and pinpoint the impact of each touchpoint on the customer journey. However, with the growing walled gardens limiting cross-channel views since 2020 and now the gradual demise of third-party cookies, the very foundation of traditional attribution models ...

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Harnessing The Power Of AI In Marketing Analytics

Mar 20, 2024 | Marketer's Guide to Measurement

Introduction In the ever-evolving marketing landscape where fast-paced digital media is becoming more prominent, companies are constantly seeking innovative ways to improve ...