Marketer’s Guide to Measurement

Blog series

This exclusive blog series provides a comprehensive guide to help marketing executives with their measurement and analytics questions and covers new industry trends and best practice.

AI in marketing analytics

Harnessing The Power Of AI In Marketing Analytics

Introduction In the ever-evolving marketing landscape where fast-paced digital media is becoming more prominent, companies are constantly seeking innovative ways to improve their marketing strategies. Among the most powerful tools at the disposal of marketing analytics experts and marketers alike are Artificial Intelligence (AI) and its subset, Machine Learning (ML). They have been revolutionizing the marketing space for less than ...
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marketing mix modeling

What is Marketing Mix Modeling (MMM)?

Whether you call it Marketing Mix Modeling, Media Mix Modeling or simply MMM, this type of marketing investment analysis has come back ...
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