About Us

Marketscience is an award-winning independent marketing analytics consultancy specializing in advanced econometric modeling, statistical analysis and bespoke advice on traditional & digital marketing investments. We draw on our experience and expertise to provide business-focused insights and actionable solutions, facilitating the adoption of optimal strategies.

Our Philosophy

We work with clients to deliver fact-based business solutions dedicated to adding value. In doing so, we stand by four key principles.


We are not affiliated with any media owners or agency groups. Consequently, all analysis is wholly objective.


We provide a unique combination of advanced academic thought-leadership in the industry with a wise range of commercial applications.

Tailored Solutions

We do not deal in one-size-fits-all solutions. Modeling approaches are specific to client business issues. To this end, initial consultation and data landscaping are an integral part of each engagement.


We are open and consultative at each step of the project process, revealing details of modeling outputs and dully integrating client input.

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What We Do

It's not just what we do, but how we do it. Providing custom application of the latest statistical and econometric techniques to inform marketing investment decisions, and engaging the organization through training and hands-on support. Whether you are Do-it-yourself (DIY), Do-it-for-me (DIFM), or Do-it-with-me (DIWM), we have a service model that fits your needs. We are not just here to measure ROI, but to help you manage and understand it.

Owing to a unique focus on leading-edge time series econometrics and the economics of consumer behavior, our solutions get to the heart of the drivers of consumer demand at all levels of the business. Meeting the needs of clients who have their own internal analytics teams, we offer software and training subscriptions as well as full service analytics projects.

Continuing a long tradition of valuing the art and science of modeling, our approach fuses a deep technical understanding with a high sensitivity for the audience and application.

The global nature of many client businesses requires modeling solutions that span many varied markets. We have extensive modeling, project management and client engagement experience covering a wide range of industries across Europe, North and South America and APAC regions. We serve your complete analytic needs providing the most comprehensive model with full support and understanding.

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