Our six step consultative progression-based approach will enable clients to make the most of their marketing analytics.
Progression Based Assesment
While the benefits and the maturity progression of enablers like data, modeling, and optimization have all been extensively discussed, organizations really should begin by asking;
When it comes to marketing analytics readiness, the difference between a good base foundation and a best practice can easily be 10-20 points of ROI improvement.
Data Mgmt./ Integration
Every analytics project by definition will require some level of data to be sourced, transmitted, organized and analyzed. If not the largest part of any project, certainly it is often the most painful.
Based on our experience running progression-based analytics, we have developed a robust methodology for data management and integration. We have also developed strong partnerships across the data vendor landscape from traditional to more innovative providers.
Speed & Depth of Insight
We measure and inform today's omni-channel marketing process and customer journey with analytical insights and support tools. Each project passes through three main stages of analytics:
We work with clients to tailor the model structure to best fit their needs. All of our modeling platforms are designed to be flexible, enabling the user to customize as needed.
Scenario Planning/ Optimization
The extent to which marketing analytics can be activated through simulation and optimization is where the most substantial value is unlocked.
Marketers continue to become more data and technologically savvy as their roles evolve, but analytics and optimization platforms often remain under-utilized.
These platforms provide numerous ways for marketers to optimize analytic insights to develop more compelling ways to reach, acquire and activate customers, often in real time. However, when used incorrectly, these platforms can push marketing campaigns off-course – which is why marketers must get smart on what predictive modeling and optimization platforms are truly designed to do and how to use them most effectively.
We provide professional training services for all types of clients – whether you are looking to DIY and move in-house, or let us do it for you, we have the training model to fit your organizations unique analytical needs. Learn more about our training academy here.