Consumer Electronics

A rapid innovation cycle, changes in consumer preferences, and an altered retailing landscape are all factors to consider within the consumer electronics landscape. Marketers in this landscape often need to address multiple goals and objectives. 

Marketer Goals & Objectives:

Portfolio

Portfolio allocation across products to support existing business and launching new products

Brand

Building strong brands

Investments

Managing owned and third party retailers and co-op investments

Model

Migrating from a product based to a service or subscription based business model

Relationships

Building ecosystem based relationships with consumers and partners

Marketscience offers advanced analytical expertise that addresses the complex objectives listed above. Such analytics can unearth answers that will drive significant revenue and ROI growth for consumer electronics marketers.

holistic

Dynamic Marketing Mix Modeling

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