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Marketscience Insights will help you understand and improve your company’s marketing analytics efficiency and outcomes - regardless of your analytical approach. The material is written by Marketscience consultants with extensive academic backgrounds and offers practical thoughts and ideas based on the firm's experience with some of the largest organizations and our ties to academic institutions.

New research reveals flaws in conventional marketing mix modeling approaches

Press Release Marketscience Launches BaseDynamics: A More Accurate Measurement of Short and Long-Term Marketing Effectiveness    New York, NY and London, UK – October 2021 Independent marketing analytics firm Marketscience announces today the launch of BaseDynamics, a holistic Marketing Mix Modeling approach to quantifying short and long-term marketing effects, validated by peer-reviewed published research by Marketscience Partner and Founder Dr ...
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Understanding The Long-term Impact of Sponsorships In Retail Banking

Challenge A large multi-line regional bank was looking for a way to evaluate its investments in day-to-day customer acquisition marketing alongside the ...
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Identifying short and long-term growth drivers in retail

Challenge   A large US retail home goods client with a multi-channel media strategy wanted to understand the optimal levels of off ...
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Identifying The Specific Perceptions That Drive Long-Term Growth In Wealth Management

Challenge   To inform a change in brand strategy with better appeal to new generations of wealth management customers this leading US ...
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COVID-19 Impact on Measuring Marketing Effectiveness: ISBA Member Presentation

Presented by: PricewaterhouseCoopers & Marketscience April-May 2021                       Recently, top tier consulting firm, ...
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Dynamic Marketing Mix Modeling

BaseDynamics Marketing Mix Modeling & Optimal Budget Allocation   Business Challenge A global electronics brand wanted to understand the effectiveness of a ...
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COVID Impact: Measurement & Analytics Q&A

In the wake of COVID’s impact, the questions and uncertainty that surround measurement and analytics grows larger by the day.   With ...
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The Investor’s Guide to Successful Marketing Analytics

Although data is ubiquitous, only those who know how to use it properly will reap its benefits. In this article, we show ...
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The Changing Face of Customer Experience

Exceptional customer experience (CX) is a valuable force within companies. It retains customers, instills loyalty, and leads to stronger brand growth. We’ve ...
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How to Win During and After a Recession?

Our world has been turned upside down as COVID-19 circles the globe, leaving industries, businesses and communities warped in its wake. While ...
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Company Founders Featured on Data Gurus Podcast

Company Founders David Dixon & Peter Cain Featured on Data Gurus Podcast   We’re excited to share that our Data Guru’s podcast ...
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Marketscience Nominated as AdExchanger Awards Finalists

We’re honored to be shortlisted as a finalist for the 2020 AdExchanger Awards.   The AdExchanger Awards, judged entirely by an esteemed ...
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Navigating Challenges Starts with Data

Times are Tough. We Hope This Helps.   As an ambiguous future lies ahead of us, we asked ourselves how we can ...
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COVID-19 Business Trends & Implications

With staying at home and social distancing the new normal, we sought to identify potential trends, many of which will ultimately shape ...
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3 Steps to a Lovable Data Collection Process

Every analytics project by definition will require some level of data to be sourced, transmitted, organized and analyzed. If not the largest ...
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Super Bowl Spots: Do they deliver the ROI they promise?

The biggest day in advertising is nearing, and with that the advertising chatter from marketers and brands takes on an all-time high. ...
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How To Make the Most of Your Marketing Analytics in 2020

As we edge closer to the new year, it's only natural to look back on 2019 and evaluate our progress. How far ...
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Marketing analytics firms Marketscience Consulting and Truesight Consulting merge to deliver more unified and advanced client solutions

PRESS RELEASE  New York, NY and London, UK – Nov 13, 2019 – Independent marketing analytics firms Marketscience Consulting and Truesight Consulting ...
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Marketscience & Intel Nominated as ANA Genius Awards Finalists

We're honored to be nominated as a top three finalist alongside our client Intel for the 2019 ANA Genius Awards. The ANA ...
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Optimal Budget Allocation

Business Challenge & Objectives We were approached by a company in the Consumer Packaged Goods sector to determine the optimal marketing strategy ...
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The Six Questions You Should Be Asking Your Marketing Analytics Vendor

Anyone who tells you that Marketing Analytics is an exact science is wrong. The algorithms, the data, the optimizations and the simulations ...
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What Makes Marketing More Effective?

What is it that makes marketing more effective? Although there are many answers to this question, the one we focus on today ...
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Demystifying MMM

Uncovering the Realistic Capabilities of Marketing Mix Modeling   It’s 2017: you’re explaining to your CMO, CFO, and other department leads about ...
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Marketscience-Truesight & Intel Win I-COM Data Creativity Award for Attribution

Marketscience-Truesight have been awarded I-COM’s 2019 Award in Data Creativity. The award, which acknowledges the most creative people & companies in achieving ...
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Should MMM Reports Be Vendor-Based?

Traditionally, marketing mix models (MMM) have analyzed performance by channels – such as TV, print, radio, and digital – all because it ...
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Potential implications for marketing, measurement and ROI in a post-GDPR world

*This is an except from a larger piece written for WARC AdMap in their May 2019 edition. To view the full piece, ...
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Marketscience & Truesight make strategic positioning move within European market by expanding UK office presence.

London, UK – April 17, 2019 – Partner marketing analytics firms, Marketscience & Truesight announce today the strategic move of Nitesh Sahay, ...
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The Future of Media Measurement

Has the time for an accountability approach arrived?  After the recent news of Comscore’s Chief Executive Bryan Wiener and President Sarah Hofstetter stepping down, ...
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An Open Conversation about MTA

A short history lesson in the development of Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) may be all one needs to ...
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Build, Borrow or Buy: Analytics Enablement for In-House Marketers

Few companies are achieving advanced marketing analytics at scale despite the benefits of doing so. Analytics should offer the prospect of improved ...
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5 Tips to Harmonize Your Data

Understanding how marketing influences business is a complex game with many factors at play. The first step in beginning to understand that ...
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Truesight Predicts Strong Demand in India Marketing Analytics Market

Truesight Consulting and Marketscience predicts strong demand in India marketing analytics market; continues to invest in regional company talent   Delhi, India ...
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What’s the Best Approach for Marketing Analytics in your Business?

Organizations today recognize that competing successfully requires advanced analytics. Business leaders know that uncovering opportunities and making the best decisions possible requires ...
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5 Inconvenient Truths About Multi-Touch Attribution

After several years of development and heightened industry expectations, the MTA bubble is bursting before our eyes. With the sun-setting of Convertro ...
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Optimization & Simulation

Higher ROI, improved retention and more profitable customers Challenge: A leading telecom service provider wanted to optimize its current media spend and ...
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Driving Customer Acquisition

Driving Customer Acquisition Through Marketing Mix Optimization   Challenge: A leading credit card issuer was looking to expand customer acquisition by optimizing ...
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Reallocating Ad Spend

“Hands-on” Marketing Mix Optimization Reallocates Ad Spend and Unifies Marketing & Sales Teams   Challenge In order to maximize profitability, a leading ...
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Measuring Brand Equity

Brand Equity Proves Highly Effective in Driving Insurance Quotes   Challenge Following its recent acquisition, this mid-size auto insurance firm was under ...
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Unitymedia GmbH Enlists Truesight-Marketscience

Unitymedia GmbH Enlists Truesight-Marketscience Consulting Partnership To Build An In- House Marketing Analytics Capability UM projects initial 20% improvement in marketing productivity from ...
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Long-term Brand Value

Deepening Analytics to Influence Recovery & Growth   Challenge A leading US retail bank - having recently suffered significant brand erosion post ...
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Unifying Analytics for Hyper-local Marketing

Rebalancing FSI’s for a major retailer to grow more confidently   Challenge A leading US apparel retailer was looking to rationalize its ...
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Developing Advanced Analytics

New Analytics Developed for Improved Return on Marketing and Sales Investment   Overview This European Telecom sought to build a better Marketing ...
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Why are Truesight and Marketscience Partnering?

Shining Light into the Black Box of Advanced Marketing Analytics Leadership Interview with David Dixon and Sebastian Shapiro of Truesight and Peter ...
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Marketscience named leaders in Econometric Consulting

July 25, 2018 We're thrilled to announce that we've been named UK 2018 'Leaders in Econometric Consulting' by Worldwide Business Review.
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Truesight Consulting Tapped for Insights in New eMarketer Report

Truesight Consulting Tapped for Insights in New eMarketer Report, “Understanding Customer Engagement – How to Map and Make Sense of the Metrics ...
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Truesight and Marketscience Launch Strategic Partnership

Truesight Consulting and UK-based Marketscience Consulting Launch Strategic Partnership   New York, NY and London, UK – April 20, 2018 – Today, ...
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What It’s Like to Work Here

Talent, Culture and What It's Like to Work Here In addition to the great work we do for our clients, we’re very ...
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A Snapshot of Nitesh Sahay

A Snapshot of Nitesh Sahay, Managing Director & Associate Partner Excerpted from a recent interview What was the impetus for you to ...
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Intro to Truesight Consulting

A conversation with founders David Dixon and Sebastian Shapiro   What was the impetus to start Truesight Consulting? (now named Marketscience) David ...
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Truesight Consulting Expands Global Footprint with Launch of Delhi Office

Truesight Consulting Expands Global Footprint with Formal Launch of Expanded Delhi Office; Appoints Industry Veteran, Nitesh Sahay, Country and Region Leader New ...
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Truesight Consulting Launches

Marketing Innovators David Dixon and Sebastian Shapiro Join Forces to Launch ‘Truesight Consulting,’ A New, Independent Advanced Marketing Analytics and Solutions Consultancy ...
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Marketscience Named ‘Consultancy Agency of the Month’ by Business and Industry Today

May 12, 2017 Business and Industry Today is pleased to feature Marketscience as its prestigious Consultancy Agency of the Month. The article ...
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Marketscience Wins at the RAR Awards

Marketscience named finalist & winner of Market Research 2016 RAR Awards The RAR Awards, presented by the Drum, highlight the agencies that ...
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Dr. Peter Cain to Teach Marketing Analytics Course

Dynamic marketing mix modeling: theory and practice. will be taught by Dr. Peter Cain, Executive Partner at Marketscience. Peter is a recent ...
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Marketscience Establishes Strategic Partnership with Timberlake Consultants

Marketscience Consulting establishes strategic partnership with Timberlake Consultants 04.29.2013 Marketscience has partnered with Timberlake Consultants, a worldwide market leader in the sale ...
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