To build strong and credible brands, institutions must balance acquisition, retention, and cross selling, all while keeping a nuanced view on customer value. It’s this complexity that brings analytics to the forefront for leading financial services marketers. Only by closely examining programs and the underlying variables that influence performance are marketers able to make informed and productive investments.
Make Strategic Investments:
Looking beyond acquisition
As marketers turn to other value drivers, they too often rely on acquisition tools to evaluate the outcomes for activities beyond acquisition
Managing multiple distribution channels
While institutions are consolidating, customers are fragmenting into multiple behavioral, life stage and needs-based segments, each of which engage with institutions in drastically different ways.
Building credible brands
Today’s institutions need to focus on building relevant and credible brands across a range of new distribution channels, while also remaining sensitive to regulators and outside stakeholder interests.
Marketscience offers unmatched expertise in developing comprehensive analytics that address these complex challenges in financial services in order to drive significant revenue growth for industry marketers.