Reporting & Insights

Insight.Studio is a cloud-based reporting tool with a Tableau front-end which customized is for every client. It provides both detailed MMM results as well as executive level reports into a user-friendly UI. It is fully integrated with the core Studio software enabling automated model outputs as the client models are being developed and updated.​

Key Features

Live Reports

Full integration with modeling engine allows for automated decomposition routine and reporting which feeds the Insight.Studio dashboard with summary and detailed charts on marketing performance. 

Drillable Result Screens

Different levels of insights from executive level topline contributions, due-to's, ROIs and response curves to detailed marketing effectiveness results by KPI, Market, Product, Time and Media Granularity.

Secure Client Access

Seamlessly integrated into the client's dashboarding infrastructure for easy organizational access and sharing.

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