Case Studies

Recent client work

luxury retail

Full Demand Measurement And High Frequency Data In Luxury Retail

Challenge A North American retailer wanted to better understand how their revenues were being driven by various programs in both Sales/Operations and Marketing.​ They were looking to understand the difference in impact between New vs. Returning Customers to be able to customize their strategy. They needed models that could evaluate a broad range of investments from those designed to improve customer experience, ...
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Sales Funnel Measurement For An Automotive Maker

Challenge To regain competitiveness, this large global automotive manufacturer undertook a significant rationalization of its name badge portfolio which also required a major ...
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Modeling And Optimization in Digital Health

Challenge As a startup in the competitive digital health environment and in light of a recent and substantial decrease in media spend, our client wanted ...
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Balancing Sales And Marketing Investments In Pharma

Balancing Sales And Marketing Investments In Pharma Challenge A leading biopharmaceutical company in the US wanted to understand the effectiveness of their marketing ...
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Impact Of Marketing On Customer LTV In Health Insurance

Challenge A leading health insurance provider in the US was looking to understand the effectiveness of their marketing activities across products, sales ...
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Understanding The Long-term Impact of Sponsorships In Retail Banking

Challenge A large multi-line regional bank was looking for a way to evaluate its investments in day-to-day customer acquisition marketing alongside the ...
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Identifying Short- And Long-Term Growth Drivers In Retail

Challenge A large US retail home goods client with a multi-channel media strategy wanted to understand the optimal levels of off and ...
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wealth management

Identifying The Specific Perceptions That Drive Long-Term Growth In Wealth Management

Challenge To inform a change in brand strategy with better appeal to new generations of wealth management customers this leading US brokerage ...
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Dynamic Marketing Mix Modeling In Global Electronics

 BaseDynamics Marketing Mix Modeling & Optimal Budget Allocation Challenge A global electronics brand was a pioneer in manufacturing LED HD TV panels ...
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Media & Promo Modeling and Optimization For Global CPG

Business Challenge & Objectives We were approached by a company in the Consumer Packaged Goods sector to determine the optimal marketing strategy ...
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