Case Studies

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Sales Funnel Measurement For An Automotive Maker

Challenge To regain competitiveness, this large global automotive manufacturer undertook a significant rationalization of its name badge portfolio which also required a major reorganization of its efforts across both merchandising and marketing. A new executive management team was open to better ways to balance investments. ​ They were looking for a provider that could help them answer some key questions around the right ...
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Modeling And Optimization in Digital Health

Challenge As a startup in the competitive digital health environment and in light of a recent and substantial decrease in media spend, our client wanted ...
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Balancing Sales And Marketing Investments In Pharma

Balancing Sales And Marketing Investments In Pharma Challenge A leading biopharmaceutical company in the US wanted to understand the effectiveness of their marketing ...
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Impact Of Marketing On Long-Term Customer Value In Health Insurance

Challenge A leading health insurance provider in the US was looking to understand the effectiveness of their marketing activities across products, sales ...
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Understanding The Long-term Impact of Sponsorships In Retail Banking

Challenge A large multi-line regional bank was looking for a way to evaluate its investments in day-to-day customer acquisition marketing alongside the ...
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Identifying Short- And Long-Term Growth Drivers In Retail

Challenge A large US retail home goods client with a multi-channel media strategy wanted to understand the optimal levels of off and ...
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Identifying The Specific Perceptions That Drive Long-Term Growth In Wealth Management

Challenge To inform a change in brand strategy with better appeal to new generations of wealth management customers this leading US brokerage ...
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Dynamic Marketing Mix Modeling For A Global Electronics Company

 BaseDynamics Marketing Mix Modeling & Optimal Budget Allocation Challenge A global electronics brand was a pioneer in manufacturing LED HD TV panels ...
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Media & Promo Modeling and Optimization For Global CPG

Business Challenge & Objectives We were approached by a company in the Consumer Packaged Goods sector to determine the optimal marketing strategy ...
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Measuring Brand Equity For A Car Insurance Provider

Brand Equity Proves Highly Effective in Driving Insurance Quotes Challenge Following its recent acquisition, this mid-size auto insurance firm was under pressure ...
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