Case Studies

Recent client work

Understanding The Long-term Impact of Sponsorships In Retail Banking

Challenge A large multi-line regional bank was looking for a way to evaluate its investments in day-to-day customer acquisition marketing alongside the more substantial investments made into various sponsorship programs spanning sports, arts and community events It wasn't clear what metrics could be used to compare these very different investments and nor was it clear what methodology could be used ...
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Identifying short and long-term growth drivers in retail

Challenge   A large US retail home goods client with a multi-channel media strategy wanted to understand the optimal levels of off ...
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Identifying The Specific Perceptions That Drive Long-Term Growth In Wealth Management

Challenge   To inform a change in brand strategy with better appeal to new generations of wealth management customers this leading US ...
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Dynamic Marketing Mix Modeling

BaseDynamics Marketing Mix Modeling & Optimal Budget Allocation   Business Challenge A global electronics brand wanted to understand the effectiveness of a ...
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Optimal Budget Allocation

Business Challenge & Objectives We were approached by a company in the Consumer Packaged Goods sector to determine the optimal marketing strategy ...
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Measuring Brand Equity

Brand Equity Proves Highly Effective in Driving Insurance Quotes   Challenge Following its recent acquisition, this mid-size auto insurance firm was under ...
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Reallocating Ad Spend

“Hands-on” Marketing Mix Optimization Reallocates Ad Spend and Unifies Marketing & Sales Teams   Challenge In order to maximize profitability, a leading ...
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Driving Customer Acquisition

Driving Customer Acquisition Through Marketing Mix Optimization   Challenge: A leading credit card issuer was looking to expand customer acquisition by optimizing ...
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Optimization & Simulation

Higher ROI, improved retention and more profitable customers Challenge: A leading telecom service provider wanted to optimize its current media spend and ...
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Developing Advanced Analytics

New Analytics Developed for Improved Return on Marketing and Sales Investment   Overview This European Telecom sought to build a better Marketing ...
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