Redefining Attribution: New Approaches In A Privacy-First World
Abstract For years, Multi-Touch Attribution (MTA) has been the cornerstone of campaign measurement, relying on third-party cookies to track users across the web and pinpoint the impact of each touchpoint on the customer journey. However, with the growing walled gardens limiting cross-channel views since 2020 and now the gradual demise of third-party cookies, the very […]
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