Irina Pessin

Data-Driven Domination: How AI and Analytics are Fueling Growth and Brand Loyalty in Retail

From e-commerce boom to cautious optimism, the retail industry has undergone a dramatic transformation in recent years. The pandemic’s golden age, fueled by digital dependency and excess stimulus, gave way to a period of recalibration, marked by rising costs, shifting priorities, and a renewed focus on efficiency and customer experience. But how do we navigate […]

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Rebalancing Upper-Funnel and Direct Investments For A Charity

Challenge In the competitive landscape of nonprofit organizations, effective marketing is crucial for raising awareness, attracting donors, and driving support for charitable causes. ​ A large US charity dedicated to raise funds to support R&D in the medical field, was looking to understand their drivers of donations and in particular the effectiveness of their marketing activities. ​ They had traditionally relied heavily

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Full Demand Measurement And High Frequency Data In Luxury Retail

Challenge A North American retailer wanted to better understand how their revenues were being driven by various programs in both Sales/Operations and Marketing.​ They were looking to understand the difference in impact between New vs. Returning Customers to be able to customize their strategy. They needed models that could evaluate a broad range of investments from

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New Thought Leadership on the Impact of AI in Marketing Analytics

NEW YORK, NEW YORK, UNITED STATED, March 27, 2024 — Marketscience, a leading provider of marketing analytics solutions, has published a new thought leadership piece that delves into the game-changing role of artificial intelligence (AI) in marketing analytics, specifically in the field of marketing mix modeling (MMM). The article, titled “Harnessing the Power of AI

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Harnessing The Power Of AI In Marketing Analytics

Introduction In the ever-evolving marketing landscape where fast-paced digital media is becoming more prominent, companies are constantly seeking innovative ways to improve their marketing strategies. Among the most powerful tools at the disposal of marketing analytics experts and marketers alike are Artificial Intelligence (AI) and its subset, Machine Learning (ML). They have been revolutionizing the

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Marketscience @POSSIBLE 2024

New York, NY (March 14, 2024) – Marketscience, a leading data-driven marketing consultancy, announced today its participation as a partner at the upcoming POSSIBLE conference, taking place April 15-17, 2024, at the Fontainebleau Miami Beach. POSSIBLE is a premier marketing event focused on the future of marketing and media. It brings together industry leaders, innovative

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Marketscience Launches New Blog Series “Marketer’s Guide To Measurement”

NEW YORK, NEW YORK, UNITED STATES, December 6, 2023 — In today’s ever-changing marketing landscape, it can be challenging for executives to stay on top of the latest measurement techniques and industry developments. This is why Marketscience, a leading marketing analytics and consulting firm, is excited to announce the launch of their new blog series, “Marketer’s

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Sales Funnel Measurement For An Automotive Maker

Challenge To regain competitiveness, this large global automotive manufacturer undertook a significant rationalization of its name badge portfolio which also required a major reorganization of its efforts across both merchandising and marketing.  A new executive management team was open to better ways to balance investments. ​ They were looking for a provider that could help them answer some

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Modeling And Optimization in Digital Health

Challenge As a startup in the competitive digital health environment and in light of a recent and substantial decrease in media spend, our client wanted a deeper understanding of the performance of their marketing budgets to generate higher customer LTV.  ​ A more robust understanding of the effectiveness of marketing at driving new and existing customer activity was crucial to develop

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