Marketscience’s Peter Cain recently published an Editorial piece in the 4th Issue of I-COM’s Frontiers of Marketing – Data Science Journal. Peter provides a point-of-view around the application of AI in the Marketing Mix Modeling context and suggests caution in using it as a tool for causal analysis and parameter identification. Below is the Editorial …
New York, NY and London, UK – May 4, 2023 – Dr Peter Cain’s latest research piece was published in the 4th Issue of I-COM’s Frontiers of Marketing – Data Science Journal. In the editorial, Dr Cain first provides a point-of-view around the application of AI in the MMM context and suggests caution in using it …
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