Irina Pessin

Challenge A North American retailer wanted to better understand how their revenues were being driven by various programs in both Sales/Operations and Marketing.​ They were looking to understand the difference in impact between New vs. Returning Customers to be able to customize their strategy. They needed models that could evaluate a broad range of investments from […]

Challenge To regain competitiveness, this large global automotive manufacturer undertook a significant rationalization of its name badge portfolio which also required a major reorganization of its efforts across both merchandising and marketing.  A new executive management team was open to better ways to balance investments. ​ They were looking for a provider that could help them answer some

Challenge As a startup in the competitive digital health environment and in light of a recent and substantial decrease in media spend, our client wanted a deeper understanding of the performance of their marketing budgets to generate higher customer LTV.  ​ A more robust understanding of the effectiveness of marketing at driving new and existing customer activity was crucial to develop

Balancing Sales And Marketing Investments In Pharma Challenge A leading biopharmaceutical company in the US wanted to understand the effectiveness of their marketing and sales activities across both patient and physician segments. They were also interested in the role of both disease awareness and drug specific websites in the patient journey. In addition to  both segment

Challenge A leading health insurance provider in the US was looking to understand the effectiveness of their marketing activities across products, sales channels and DMAs, for a highly seasonal product. They also wanted to understand the difference in effectiveness of allocating spend to their own brand versus partner marketing. Analysis of marketing’s long-term impact on