BaseDynamics Marketing Mix Modeling & Optimal Budget Allocation Business Challenge A global electronics brand wanted to understand the effectiveness of a $50 million marketing budget, covering in-store display and pricing offers and a wide range of off and online media investments. Building on the results, the brand then wanted to optimize spend over the next …
Company Founders David Dixon & Peter Cain Featured on Data Gurus Podcast We’re excited to share that our Data Guru’s podcast episode – featuring company founders David Dixon and Peter Cain – is now live! In this episode, David and Peter join podcast host, Sima Vasa to discuss the economics of human behavior through marketing analytics and econometric modeling. …
We’re honored to be shortlisted as a finalist for the 2020 AdExchanger Awards. The AdExchanger Awards, judged entirely by an esteemed panel of industry experts, showcase the best of the year in digital media. Data has always been the lifeblood of media investments, but with the rise of digital, there’s more data today than …
Marketscience Nominated as AdExchanger Awards Finalists Read More »
Times are Tough. We Hope This Helps. As an ambiguous future lies ahead of us, we asked ourselves how we can best support you – our cherished community – in such challenging times. We know many of you have been impacted significantly by COVID and have questions about how to best measure its effects. …
PRESS RELEASE New York, NY and London, UK – Nov 13, 2019 – Independent marketing analytics firms Marketscience Consulting and Truesight Consulting announce today their official merger into single entity: Marketscience. For over a year, the two firms have been in an exclusive partnership that enabled them to unify and advance their analytic offerings, increase …
We’re honored to be nominated as a top three finalist alongside our client Intel for the 2019 ANA Genius Awards. The ANA Genius Awards recognize leading, brand marketers for outstanding achievement in data and analytics. We are nominated in the category of ‘Data Analytics & Innovation’ for our work surrounding long-term, dynamic Marketing Mix Modeling. …
Marketscience & Intel Nominated as ANA Genius Awards Finalists Read More »
Business Challenge & Objectives We were approached by a company in the Consumer Packaged Goods sector to determine the optimal marketing strategy for short and long-term sales growth. Historically, our client had implemented an integrated traditional and digital marketing campaign aimed at maximizing the growth potential of their flagship brand, together with frequent promotional and …
Marketscience-Truesight have been awarded I-COM’s 2019 Award in Data Creativity. The award, which acknowledges the most creative people & companies in achieving business value / competitive advantage for their clients by leveraging value from data, was announced at the I-COM Global Summit on May 14th. The award entry details Marketscience-Truesight & Intel’s efforts in developing …
Marketscience-Truesight & Intel Win I-COM Data Creativity Award for Attribution Read More »
London, UK – April 17, 2019 – Partner marketing analytics firms, Marketscience & Truesight announce today the strategic move of Nitesh Sahay, managing director and associate partner, to the London, UK office from Delhi, India. In the UK, Sahay joins Dr. Peter Cain, founder of Marketscience, to spearhead product development and provide dual support to …
Truesight Consulting and Marketscience predicts strong demand in India marketing analytics market; continues to invest in regional company talent Delhi, India – Feb, 7 2019 – Marketing analytics firm Truesight Consulting continues to invest in India with new hire, Rajesh Kumar, Chief Client Officer, who joins the team in their Delhi office to facilitate new …
Truesight Predicts Strong Demand in India Marketing Analytics Market Read More »