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COVID-19 Impact on Measuring Marketing Effectiveness: ISBA Member Presentation

Presented by: PricewaterhouseCoopers & Marketscience April-May 2021                       Recently, top tier consulting firm, PricewaterhouseCoopers (PwC), and advanced marketing analytics consultancy, Marketscience, had the pleasure of presenting together to ISBA members on the impact that COVID-19 has had on measuring marketing effectiveness. Marketscience & PwC have worked …

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The Investor’s Guide to Successful Marketing Analytics

Although data is ubiquitous, only those who know how to use it properly will reap its benefits. In this article, we show how Venture Capital and Private Equity investors can be more accountable in their investments through the use of dynamic, long-term Marketing Mix Modeling.   2019 illuminated serious shortcomings in the investment strategies being …

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The Changing Face of Customer Experience

Exceptional customer experience (CX) is a valuable force within companies. It retains customers, instills loyalty, and leads to stronger brand growth. We’ve nodded previously to the value of excellent customer service and experience, with our research indicating that when invested in properly, these initiatives and dollars work hard for you, across industries and regardless of …

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Company Founders Featured on Data Gurus Podcast

Company Founders David Dixon & Peter Cain Featured on Data Gurus Podcast   We’re excited to share that our Data Guru’s podcast episode – featuring company founders David Dixon and Peter Cain – is now live! In this episode, David and Peter join podcast host, Sima Vasa to discuss the economics of human behavior through marketing analytics and econometric …

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