The Foundations of Modern Marketing Mix Modeling
By Peter Cain | | Blog
The Marketing Mix Model is a popular business tool designed to quantify marketing Return on Investment (ROI), guide the optimal allocation of marketing resources and inform sales forecasting. The foundations of modern Marketing Mix Modeling (MMM) comprise four main pillars. Microeconomic consumer theory Successful MMM requires a solid understanding of the product demand curve. At its most basic, this is ...
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