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Our articles are written by Marketscience consultants with extensive academic backgrounds and offers practical thoughts and ideas based on our experience with some of the largest organizations and our ties to academic institutions.

Marketing Mix Modeling: Managed, Collaborative or In-House?

By Irina Pessin | Oct 7, 2026 | Blog

When we first wrote about analytics enablement in 2019, marketing analytics was resisting in-housing in a way that media buying was not. Three barriers explained why: talent, trust and technology. Seven years on, one of those has changed materially and the other two have not. That asymmetry, rather than any single conclusion, is what should shape the decision. What changed: ...

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5 Inconvenient Truths About Multi-Touch Attribution

By nwolf | Feb 6, 2019 | Blog

After several years of development and heightened industry expectations, the MTA bubble is bursting before our eyes. With the sun-setting of Convertro ...

Why are Truesight and Marketscience Partnering?

By nwolf | Oct 10, 2018 | Blog

Shining Light into the Black Box of Advanced Marketing Analytics Leadership Interview with David Dixon and Sebastian Shapiro of Truesight and Peter ...

What It’s Like to Work Here

By nwolf | Mar 9, 2018 | Blog

Talent, Culture and What It's Like to Work Here In addition to the great work we do for our clients, we're very ...

A Snapshot of Nitesh Sahay

By nwolf | Feb 28, 2018 | Blog

A Snapshot of Nitesh Sahay, Managing Director & Associate Partner Excerpted from a recent interview What was the impetus for you to ...

Intro to Truesight Consulting

By nwolf | Feb 26, 2018 | Blog

A conversation with founders David Dixon and Sebastian Shapiro What was the impetus to start Truesight Consulting? (now named Marketscience) David ...