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Dr. Peter Cain on Marketing Mix Modeling Pitfalls: Webinar Recap

Oct 1, 2025 | News

Marketing mix modeling (MMM) has seen a surge of popularity in marketing analytics in recent years, with open-source solutions making it more accessible than ever. But alongside these advances come critical challenges that can make or break decision-making. In a recent Marketing Accountability Standards Board (MASB) webinar, our Executive Partner Dr. Peter Cain explored the structure and outputs of modern ...

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Marketscience & Truesight Expand Presence In Europe

Apr 19, 2019 | News

London, UK – April 17, 2019 – Partner marketing analytics firms, Marketscience & Truesight announce today the strategic move of Nitesh Sahay, ...

Truesight Predicts Strong Demand in India Marketing Analytics Market

Feb 7, 2019 | News

Truesight / Marketscience continue to invest in regional company talent. Delhi, India - Feb, 7 2019 - Marketing analytics firm Truesight Consulting continues ...

Unitymedia GmbH Enlists Truesight-Marketscience

Nov 1, 2018 | News

Unitymedia GmbH Enlists Truesight-Marketscience Consulting Partnership To Build An In- House Marketing Analytics Capability UM projects initial 20% improvement in marketing productivity from ...

Marketscience named leaders in Econometric Consulting

Jul 25, 2018 | News

July 25, 2018 We're thrilled to announce that we've been named UK 2018 'Leaders in Econometric Consulting' by Worldwide Business Review.

Truesight Consulting Tapped for Insights in New eMarketer Report

Jun 28, 2018 | News

Truesight contributes to report around key customer engagement metrics for success. June 28, 2018 When eMarketer, a leading digital-focused industry analyst and ...

Truesight and Marketscience Launch Strategic Partnership

Apr 20, 2018 | News

Truesight Consulting and UK-based Marketscience Consulting Launch Strategic Partnership New York, NY and London, UK – April 20, 2018 – Today, ...

Truesight Consulting Expands Global Footprint with Launch of Delhi Office

Feb 26, 2018 | News

Truesight Consulting Expands Global Footprint with Formal Launch of Expanded Delhi Office; Appoints Industry Veteran, Nitesh Sahay, Country and Region Leader New ...

Truesight Consulting Launches

Dec 19, 2017 | News

Marketing Innovators David Dixon and Sebastian Shapiro Join Forces to Launch 'Truesight Consulting,' A New, Independent Advanced Marketing Analytics and Solutions Consultancy ...

Marketscience Named ‘Consultancy Agency of the Month’

May 12, 2017 | News

London, UK [May 12, 2017] -- Business and Industry Today is pleased to feature Marketscience as its prestigious Consultancy Agency of the ...