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Dr. Peter Cain on Marketing Mix Modeling Pitfalls: Webinar Recap

Oct 1, 2025 | News

Marketing mix modeling (MMM) has seen a surge of popularity in marketing analytics in recent years, with open-source solutions making it more accessible than ever. But alongside these advances come critical challenges that can make or break decision-making. In a recent Marketing Accountability Standards Board (MASB) webinar, our Executive Partner Dr. Peter Cain explored the structure and outputs of modern ...

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With building momentum, Marketscience invests in growth

Mar 8, 2023 | News

New York, NY – March 8, 2023 – Marketscience are delighted to announce the appointment of Irina Pessin-Monnerat to the newly created ...

Peter discusses new paper with Gabriella Mirabelli on the Up Next Podcast

Mar 3, 2022 | News

Marketscience Founder Dr Peter Cain Featured on the latest Up Next Podcast We're excited to share that our Up Next podcast episode ...

Marketscience launches BaseDynamics: A More Accurate Measurement of Short- And Long-Term Marketing Effectiveness

Nov 11, 2021 | News

New York, NY and London, UK - October 2021 -- Independent marketing analytics firm Marketscience announces today the launch of BaseDynamics, a ...

Company Founders Featured on Data Gurus Podcast

May 1, 2020 | News

Company Founders David Dixon & Peter Cain Featured on Data Gurus Podcast We’re excited to share that our Data Guru’s podcast episode ...

Marketscience Nominated as AdExchanger Awards Finalists

Apr 10, 2020 | News

We're honored to be shortlisted as a finalist for the 2020 AdExchanger Awards. The AdExchanger Awards, judged entirely by an esteemed ...

Marketscience And Truesight Merge To Offer Enhanced Client Solutions

Nov 13, 2019 | News

PRESS RELEASE New York, NY and London, UK - Nov 13, 2019 - Independent marketing analytics firms Marketscience Consulting and Truesight Consulting ...

Marketscience & Intel Nominated as ANA Genius Awards Finalists

Oct 15, 2019 | News

We're honored to be nominated as a top three finalist alongside our client Intel for the 2019 ANA Genius Awards. The ANA ...

Marketscience-Truesight & Intel Win I-COM Data Creativity Award for Attribution

May 15, 2019 | News

Marketscience-Truesight have been awarded I-COM's 2019 Award in Data Creativity. The award, which acknowledges the most creative people & companies in achieving ...

Marketscience & Truesight Expand Presence In Europe

Apr 19, 2019 | News

London, UK – April 17, 2019 – Partner marketing analytics firms, Marketscience & Truesight announce today the strategic move of Nitesh Sahay, ...