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Attribution and the marketing mix model - marketscience

Marketscience partners with I-COM Global to publish a new research paper on next-generation Marketing Mix Modeling

New York, NY and London, UK – May 4, 2023 – Dr Peter Cain’s latest research piece was published in the 4th Issue of I-COM's Frontiers of Marketing – Data Science Journal. In the editorial, Dr Cain first provides a point-of-view around the application of AI in the MMM context and suggests caution in using it as a tool for causal ...
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Marketscience & Truesight make strategic positioning move within European market by expanding UK office presence.

London, UK – April 17, 2019 – Partner marketing analytics firms, Marketscience & Truesight announce today the strategic move of Nitesh Sahay, ...
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Truesight Predicts Strong Demand in India Marketing Analytics Market

Truesight Consulting and Marketscience predicts strong demand in India marketing analytics market; continues to invest in regional company talent   Delhi, India ...
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Unitymedia GmbH Enlists Truesight-Marketscience

Unitymedia GmbH Enlists Truesight-Marketscience Consulting Partnership To Build An In- House Marketing Analytics Capability UM projects initial 20% improvement in marketing productivity from ...
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Marketscience named leaders in Econometric Consulting

July 25, 2018 We're thrilled to announce that we've been named UK 2018 'Leaders in Econometric Consulting' by Worldwide Business Review.
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Truesight Consulting Tapped for Insights in New eMarketer Report

Truesight Consulting Tapped for Insights in New eMarketer Report, “Understanding Customer Engagement – How to Map and Make Sense of the Metrics ...
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Truesight and Marketscience Launch Strategic Partnership

Truesight Consulting and UK-based Marketscience Consulting Launch Strategic Partnership   New York, NY and London, UK – April 20, 2018 – Today, ...
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Truesight Consulting Expands Global Footprint with Launch of Delhi Office

Truesight Consulting Expands Global Footprint with Formal Launch of Expanded Delhi Office; Appoints Industry Veteran, Nitesh Sahay, Country and Region Leader New ...
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Truesight Consulting Launches

Marketing Innovators David Dixon and Sebastian Shapiro Join Forces to Launch ‘Truesight Consulting,’ A New, Independent Advanced Marketing Analytics and Solutions Consultancy ...
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Marketscience Named ‘Consultancy Agency of the Month’ by Business and Industry Today

May 12, 2017 Business and Industry Today is pleased to feature Marketscience as its prestigious Consultancy Agency of the Month. The article ...
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