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Dr. Peter Cain on Marketing Mix Modeling Pitfalls: Webinar Recap

Oct 1, 2025 | News

Marketing mix modeling (MMM) has seen a surge of popularity in marketing analytics in recent years, with open-source solutions making it more accessible than ever. But alongside these advances come critical challenges that can make or break decision-making. In a recent Marketing Accountability Standards Board (MASB) webinar, our Executive Partner Dr. Peter Cain explored the structure and outputs of modern ...

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With building momentum, Marketscience invests in growth

Mar 8, 2023 | News

New York, NY – March 8, 2023 – Marketscience are delighted to announce the appointment of Irina Pessin-Monnerat to the newly created ...

Peter discusses new paper with Gabriella Mirabelli on the Up Next Podcast

Mar 3, 2022 | News

Marketscience Founder Dr Peter Cain Featured on the latest Up Next Podcast We're excited to share that our Up Next podcast episode ...

Marketscience launches BaseDynamics: A More Accurate Measurement of Short- And Long-Term Marketing Effectiveness

Nov 11, 2021 | News

New York, NY and London, UK - October 2021 -- Independent marketing analytics firm Marketscience announces today the launch of BaseDynamics, a ...

Company Founders Featured on Data Gurus Podcast

May 1, 2020 | News

Company Founders David Dixon & Peter Cain Featured on Data Gurus Podcast We’re excited to share that our Data Guru’s podcast episode ...

Marketscience Nominated as AdExchanger Awards Finalists

Apr 10, 2020 | News

We’re honored to be shortlisted as a finalist for the 2020 AdExchanger Awards. The AdExchanger Awards, judged entirely by an esteemed ...

Navigating Challenges Starts with Data

Apr 8, 2020 | News

Times are Tough. We Hope This Helps. As an ambiguous future lies ahead of us, we asked ourselves how we can ...

Marketscience And Truesight Merge To Offer Enhanced Client Solutions

Nov 13, 2019 | News

PRESS RELEASE New York, NY and London, UK - Nov 13, 2019 - Independent marketing analytics firms Marketscience Consulting and Truesight Consulting ...

Marketscience & Intel Nominated as ANA Genius Awards Finalists

Oct 15, 2019 | News

We're honored to be nominated as a top three finalist alongside our client Intel for the 2019 ANA Genius Awards. The ANA ...

Marketscience-Truesight & Intel Win I-COM Data Creativity Award for Attribution

May 15, 2019 | News

Marketscience-Truesight have been awarded I-COM's 2019 Award in Data Creativity. The award, which acknowledges the most creative people & companies in achieving ...