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AI in Marketing analytics

AI’s Impact on Marketing Analytics: A New Lens

Apr 9, 2024 | News
NEW YORK, NEW YORK, UNITED STATED, March 27, 2024 -- Marketscience, a leading provider of marketing analytics solutions, has published a new thought leadership piece that delves into the game-changing role of artificial intelligence (AI) in marketing analytics, specifically in the field of marketing mix modeling (MMM). The article, titled "Harnessing the Power of AI in Marketing Analytics," explores the ...
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Marketing analytics firms Marketscience Consulting and Truesight Consulting merge to deliver more unified and advanced client solutions

Nov 13, 2019 | News
PRESS RELEASE  New York, NY and London, UK – Nov 13, 2019 – Independent marketing analytics firms Marketscience Consulting and Truesight Consulting ...
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Marketscience & Intel Nominated as ANA Genius Awards Finalists

Oct 15, 2019 | News
We're honored to be nominated as a top three finalist alongside our client Intel for the 2019 ANA Genius Awards. The ANA ...
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Marketscience-Truesight & Intel Win I-COM Data Creativity Award for Attribution

May 15, 2019 | News
Marketscience-Truesight have been awarded I-COM's 2019 Award in Data Creativity. The award, which acknowledges the most creative people & companies in achieving ...
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Marketscience & Truesight make strategic positioning move within European market by expanding UK office presence.

Apr 19, 2019 | News
London, UK – April 17, 2019 – Partner marketing analytics firms, Marketscience & Truesight announce today the strategic move of Nitesh Sahay, ...
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Truesight Predicts Strong Demand in India Marketing Analytics Market

Feb 7, 2019 | News
Truesight Consulting and Marketscience predicts strong demand in India marketing analytics market; continues to invest in regional company talent   Delhi, India ...
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Unitymedia GmbH Enlists Truesight-Marketscience

Nov 1, 2018 | News
Unitymedia GmbH Enlists Truesight-Marketscience Consulting Partnership To Build An In- House Marketing Analytics Capability UM projects initial 20% improvement in marketing productivity from ...
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Marketscience named leaders in Econometric Consulting

Jul 25, 2018 | News
July 25, 2018 We're thrilled to announce that we've been named UK 2018 'Leaders in Econometric Consulting' by Worldwide Business Review.
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Truesight Consulting Tapped for Insights in New eMarketer Report

Jun 28, 2018 | News
Truesight Consulting Tapped for Insights in New eMarketer Report, “Understanding Customer Engagement – How to Map and Make Sense of the Metrics ...
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Truesight and Marketscience Launch Strategic Partnership

Apr 20, 2018 | News
Truesight Consulting and UK-based Marketscience Consulting Launch Strategic Partnership   New York, NY and London, UK – April 20, 2018 – Today, ...
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