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What’s the Best Approach for Marketing Analytics in your Business?

Organizations today recognize that competing successfully requires advanced analytics. Business leaders know that uncovering opportunities and making the best decisions possible requires more than just reporting and analytic software; it’s how far you can advance the organization based on the quality of integrated data, team skillsets, innovative algorithms, investment capacity and timing, and the ability

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Improved Customer Retention In Telecom

Higher ROI, improved retention and more profitable customers Challenge: A leading telecom service provider wanted to optimize its current media spend and improve marketing ROI. Traditionally, the company’s marketing allocation decisions were made based on historical spend levels and year over year goals, but they wanted to find a more sophisticated approach to analytics—one that

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Driving Customer Acquisition For A Credit Card Issuer

Driving Customer Acquisition Through Marketing Mix Optimization   Challenge: A leading credit card issuer was looking to expand customer acquisition by optimizing its marketing mix investments to manage sales channel fulfillment across four customer acquisition segments.​ Part of the challenge was maintaining a certain percentage of up-market customers to offset the higher risk of increasing

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Hands-On Optimization For An Alcoholic Beverages Producer

“Hands-on” Marketing Mix Optimization Reallocates Ad Spend and Unifies Marketing & Sales Teams Challenge Solution Results What We Did Client Quote “Marketscience’s unique approach to data analysis provides the insight we need to make strategic decisions, while at the same time approaching it in a way that builds consensus internally. We’ve relied on Marketscience’s expertise

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Measuring Brand Equity For A Car Insurance Provider

Brand Equity Proves Highly Effective in Driving Insurance Quotes Challenge Following its recent acquisition, this mid-size auto insurance firm was under pressure from shareholders and the board to deliver an analytically-grounded case to continue significant marketing investment behind the brand. Thanks to a marketing mix model developed internally by their analytics team, the client had

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Unitymedia GmbH Enlists Truesight-Marketscience

Unitymedia GmbH Enlists Truesight-Marketscience Consulting Partnership To Build An In- House Marketing Analytics Capability UM projects initial 20% improvement in marketing productivity from enablement and analytics program New York, NY, London, UK, Cologne, Germany, Delhi, India – November 1, 2018 – Today, the Truesight-Marketscience Partnership announced completion of a 3-month Analytics Enablement program focused on Marketing

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Long-term Brand Value In US Retail Banking

Deepening Analytics to Influence Recovery & Growth   Challenge A leading US retail bank, having recently suffered significant brand erosion in the aftermath of the financial crisis, was looking for a modeling methodology that would integrate insights from customer experience and brand tracking to help identify the specific perceptual challenges behind the decline.   The aim was

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Unifying Analytics for Hyper-local Marketing

Rebalancing FSI’s for a major retailer to grow more confidently   Challenge A leading US apparel retailer was looking to rationalize its investments in certain marketing channels. The retailer had substantial evidence from its own internal and vendor-provided Marketing Mix Models (MMM) that free standing inserts (FSI’s) were not performing well, despite being the largest

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In-Housing of Marketing Analytics in Telecom

New Analytics Developed for Improved Return on Marketing and Sales Investment Overview This European Telecom sought to build a better Marketing Analytics foundation as an enabler for improving return on Marketing and Sales investment. The company’s existing approach to applying analytics had it’s limitations, with issues ranging from: Data sourcing, governance and quality Siloed sales

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