nwolf

From Portfolio Complexity to a Clear 5-Year Investment Strategy   Challenge To maximize profitability, a leading global alcoholic beverages company set out to optimize media budget allocation across their key global markets. Given the complexities of alcoholic beverage production and distribution and given the diverse portfolio of brands each at different life-stages with asymmetric appeal globally, it was necessary […]

Driving Customer Acquisition Through Marketing Mix Optimization   Challenge: A leading credit card issuer was looking to expand customer acquisition by optimizing its marketing mix investments to manage sales channel fulfillment across four customer acquisition segments.​ Part of the challenge was maintaining a certain percentage of up-market customers to offset the higher risk of increasing

Higher ROI, improved retention and more profitable customers Challenge: A leading telecom service provider wanted to optimize its current media spend and improve marketing ROI. Traditionally, the company’s marketing allocation decisions were made based on historical spend levels and year over year goals, but they wanted to find a more sophisticated approach to analytics—one that

Deepening Analytics to Influence Recovery & Growth   Challenge A leading US retail bank, having recently suffered significant brand erosion in the aftermath of the financial crisis, was looking for a modeling methodology that would integrate insights from customer experience and brand tracking to help identify the specific perceptual challenges behind the decline.   The aim was

Rebalancing FSI’s for a major retailer to grow more confidently   Challenge A leading US apparel retailer was looking to rationalize its investments in certain marketing channels. The retailer had substantial evidence from its own internal and vendor-provided Marketing Mix Models (MMM) that free standing inserts (FSI’s) were not performing well, despite being the largest

Unitymedia projects a 20% improvement in marketing productivity from in-housed analytics Overview Unitymedia, a leading cable company in Germany, sought to build a better Marketing Analytics foundation as an enabler for improving return on Marketing and Sales investment. The company’s existing approach to applying analytics had its limitations, with issues ranging from: Data sourcing, governance