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Marketscience is an award-winning independent marketing analytics consultancy specializing in advanced econometric modeling, statistical analysis and bespoke advice on traditional & digital marketing investments. We draw on our experience and expertise to provide business-focused insights and actionable solutions, facilitating the adoption of optimal strategies.

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Latest Insights

Blog, Case Studies, & News

Impact Of Marketing On Long-Term Customer Value In Health Insurance

Sep 14, 2023 | Case Studies

Marketscience x Marketing Week: a guide to a more rigorous approach to Marketing Mix Modeling (MMM)

Jul 3, 2023 | Blog

ai and Marketing mix modeling

Marketing Attribution and the AI Illusion

Jun 5, 2023 | Blog

Attribution and the marketing mix model - marketscience

Marketscience partners with I-COM Global to publish a new research paper on next-generation Marketing Mix Modeling

May 4, 2023 | News

the five pillars for marketing roi success - marketscience

Successful ROI Marketing Programs – The Five Pillars

Apr 27, 2023 | Blog

investing in growth - marketscience

With building momentum, Marketscience invests in growth

Mar 8, 2023 | News

Our Research

White Papers & Journal Articles

Read More of our Research

Modelling short and long-term effects in the consumer purchase journey

2021 | International Journal of Research in Marketing | Journal Articles

Brand management and the marketing mix model

2014 | Journal of Marketing Analytics | Journal Articles

Advanced Methods in Marketing Econometrics

March 24 2013 | | White Papers

Limitations of Conventional Marketing Mix Modelling

2008 | Admap | Journal Articles