Advanced Marketing Effectiveness Measurement

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Get Marketscience to drive your Marketing Performance

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Get Marketscience to drive your Marketing Performance

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Marketscience is an award-winning independent marketing analytics consultancy specializing in advanced econometric modeling, statistical analysis and bespoke advice on traditional & digital marketing investments. We draw on our experience and expertise to provide business-focused insights and actionable solutions, facilitating the adoption of optimal strategies.

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Blog, Case Studies, & News

With building momentum, Marketscience invests in growth

Mar 8, 2023 | News
Foundations of modern marketing mix modelling

The Foundations of Modern Marketing Mix Modeling

Jun 30, 2022 | Blog
How to measure brand equity

Brand Equity Metrics and the Marketing Mix Model

Mar 4, 2022 | Blog

Peter discusses new paper with Gabriella Mirabelli on the Up Next Podcast

Mar 3, 2022 | News
Selection bias

Endogeneity And The Marketing Mix Model

Jan 28, 2022 | Blog

Correlation versus Causation: measuring short and long-term effects of marketing investments

Nov 29, 2021 | Blog

Our Research

White Papers & Journal Articles

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Modelling short and long-term effects in the consumer purchase journey

2021 | International Journal of Research in Marketing | Journal Articles
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Brand management and the marketing mix model

2014 | Journal of Marketing Analytics | Journal Articles
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Advanced Methods in Marketing Econometrics

March 24 2013 | | White Papers
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Limitations of Conventional Marketing Mix Modelling

2008 | Admap | Journal Articles
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