Advanced Marketing Effectiveness Measurement

Get Marketscience to drive your Marketing Performance

Solving Future Short & Long-Term ROI Questions Today

Get Marketscience to drive your Marketing Performance

Make the Strategic Data-Driven Decisions with our Advanced, Proprietary Software

Get Marketscience to drive your Marketing Performance

Illuminating the Black Box of Marketing Analytics with our Training Academy

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Marketscience is an award-winning independent marketing analytics consultancy specializing in advanced econometric modeling, statistical analysis and bespoke advice on traditional & digital marketing investments. We draw on our experience and expertise to provide business-focused insights and actionable solutions, facilitating the adoption of optimal strategies.

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Latest Insights

Blog, Case Studies, & News

Multi-Market ROI Analysis For An Amusement Park

Jan 22, 2025 | Case Studies

Airline Demand: Strategic Short- and Long-Term Analysis

Oct 29, 2024 | Case Studies

multitouch attribution

Redefining Attribution In A Privacy-First World

Aug 27, 2024 | Marketer's Guide to Measurement

asset management

High Frequency Data And Modeling In Asset Management

Jun 4, 2024 | Case Studies

AI and Analytics: Driving Growth and Brand Loyalty in Retail

May 21, 2024 | Blog

Rebalancing Brand and Direct Investments For A Charity

May 1, 2024 | Case Studies

Our Research

White Papers & Journal Articles

Read More of our Research

Attribution and the Marketing Mix Model

2023 | FRONTIERS OF MARKETING DATA SCIENCE JOURNAL, I-COM | Journal Articles

Modelling short and long-term effects in the consumer purchase journey

2021 | International Journal of Research in Marketing | Journal Articles

Brand management and the marketing mix model

2014 | Journal of Marketing Analytics | Journal Articles

Limitations of Conventional Marketing Mix Modelling

2008 | Admap | Journal Articles