Insights
- Insights sub
  Blog
  Latest thinking
  
  Case Studies
  Recent client work
  
  News
  Company updates
Solutions
- Solutions sub
  Measuring Consumer Demand
  
  Dynamic Marketing Mix Modeling
  Measuring short & long-term ROI
  
  Campaign Response Attribution
  Multi Touch Attribution 2.0
  
  Client Service Models
  
  Consulting
  Client project approach
  
  Studio
  Proprietary advanced analytics software
  
  Academy
  Training process and materials
Research
Industries
About Us
- About sub
  Leadership Team
  Meet the founders
  
  Partnerships
  Key vendor partners
  
  Careers
  Culture, roles, and openings

Advanced Marketing Effectiveness Measurement

Get Marketscience to drive your Marketing Performance

Solving Future Short & Long-Term ROI Questions Today

Get Marketscience to drive your Marketing Performance

Make the Strategic Data-Driven Decisions with our Advanced, Proprietary Software

Get Marketscience to drive your Marketing Performance

Illuminating the Black Box of Marketing Analytics with our Training Academy

m-science-1-1

Marketscience is an award-winning independent marketing analytics consultancy specializing in advanced econometric modeling, statistical analysis and bespoke advice on traditional & digital marketing investments. We draw on our experience and expertise to provide business-focused insights and actionable solutions, facilitating the adoption of optimal strategies.

Partnerships:

PWC_Logo-300x228

Timberlake_logo

Latest Insights

Blog, Case Studies, & News

ai and Marketing mix modeling

Marketing Attribution and the AI Illusion

Jun 5, 2023 | Blog

Attribution and the marketing mix model - marketscience

Marketscience partners with I-COM Global to publish a new research paper on next-generation Marketing Mix Modeling

May 4, 2023 | News

the five pillars for marketing roi success - marketscience

Successful ROI Marketing Programs – The Five Pillars

Apr 27, 2023 | Blog

investing in growth - marketscience

With building momentum, Marketscience invests in growth

Mar 8, 2023 | News

Foundations of modern marketing mix modelling

The Foundations of Modern Marketing Mix Modeling

Jun 30, 2022 | Blog

Brand Equity Metrics and the Marketing Mix Model

Mar 4, 2022 | Blog

Our Research

White Papers & Journal Articles

Read More of our Research

Modelling short and long-term effects in the consumer purchase journey

2021 | International Journal of Research in Marketing | Journal Articles

Brand management and the marketing mix model

2014 | Journal of Marketing Analytics | Journal Articles

Advanced Methods in Marketing Econometrics

March 24 2013 | | White Papers

Limitations of Conventional Marketing Mix Modelling

2008 | Admap | Journal Articles