Case Studies

Recent client work

telecom

In-Housing of Marketing Analytics in Telecom

Oct 15, 2018 | Case Studies
New Analytics Developed for Improved Return on Marketing and Sales Investment Overview This European Telecom sought to build a better Marketing Analytics foundation as an enabler for improving return on Marketing and Sales investment. The company’s existing approach to applying analytics had it’s limitations, with issues ranging from: Data sourcing, governance and quality Siloed sales and marketing practices, targets and ...
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airline

Airline Demand: Strategic Short- and Long-Term Analysis

Oct 29, 2024 | Case Studies
Challenge Being faced with stiff competition in the airline industry and increasing fuel prices, this global airline needed a deeper understanding of ...
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asset management

High Frequency Data And Modeling In Asset Management

Jun 4, 2024 | Case Studies
Challenge In the face of stagnating customer growth, the largest retirement planning provider in the US recently acquired a successful App-based asset ...
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Rebalancing Brand and Direct Investments For A Charity

May 1, 2024 | Case Studies
Challenge In the competitive landscape of nonprofit organizations, effective marketing is crucial for raising awareness, attracting donors, and driving support for charitable causes. ​ ...
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luxury retail

Full Demand Measurement In Luxury Retail

Apr 15, 2024 | Case Studies
Challenge A North American retailer wanted to better understand how their revenues were being driven by various programs in both Sales/Operations and Marketing.​ ...
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Sales Funnel Measurement For An Automotive Maker

Oct 16, 2023 | Case Studies
Challenge To regain competitiveness, this large global automotive manufacturer undertook a significant rationalization of its name badge portfolio which also required a major ...
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Modeling And Optimization in Digital Health

Oct 12, 2023 | Case Studies
Challenge As a startup in the competitive digital health environment and in light of a recent and substantial decrease in media spend, our client wanted ...
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pharmaceuticals

Balancing Sales And Marketing Investments In Pharma

Oct 9, 2023 | Case Studies
Balancing Sales And Marketing Investments In Pharma Challenge A leading biopharmaceutical company in the US wanted to understand the effectiveness of their marketing ...
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healthcare

Impact Of Marketing On Customer LTV In Health Insurance

Sep 14, 2023 | Case Studies
Challenge A leading health insurance provider in the US was looking to understand the effectiveness of their marketing activities across products, sales ...
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Understanding The Long-term Impact of Sponsorships In Retail Banking

Nov 11, 2021 | Case Studies
Challenge A large multi-line regional bank was looking for a way to evaluate its investments in day-to-day customer acquisition marketing alongside the ...
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