Case Studies

Recent client work

Understanding The Long-term Impact of Sponsorships In Retail Banking

Challenge A large multi-line regional bank was looking for a way to evaluate its investments in day-to-day customer acquisition marketing alongside the more substantial investments made into various sponsorship programs spanning sports, arts and community events It wasn't clear what metrics could be used to compare these very different investments and nor was it clear what methodology could be used ...
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Unifying Analytics for Hyper-local Marketing

Rebalancing FSI’s for a major retailer to grow more confidently   Challenge A leading US apparel retailer was looking to rationalize its ...
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Long-term Brand Value

Deepening Analytics to Influence Recovery & Growth   Challenge A leading US retail bank - having recently suffered significant brand erosion post ...
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