Case Studies

Recent client work

Sales Funnel Measurement For An Automotive Maker

Challenge To regain competitiveness, this large global automotive manufacturer undertook a significant rationalization of its name badge portfolio which also required a major reorganization of its efforts across both merchandising and marketing. A new executive management team was open to better ways to balance investments. ​ They were looking for a provider that could help them answer some key questions around the right ...
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Hands-On Optimization For An Alcoholic Beverages Producer

"Hands-on" Marketing Mix Optimization Reallocates Ad Spend and Unifies Marketing & Sales Teams Challenge To maximize profitability, a leading global alcoholic beverages company set ...
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Driving Customer Acquisition For A Credit Card Issuer

Driving Customer Acquisition Through Marketing Mix Optimization   Challenge: A leading credit card issuer was looking to expand customer acquisition by optimizing ...
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Improved Customer Retention In Telecom

Higher ROI, improved retention and more profitable customers Challenge: A leading telecom service provider wanted to optimize its current media spend and ...
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In-Housing of Marketing Analytics in Telecom

New Analytics Developed for Improved Return on Marketing and Sales Investment Overview This European Telecom sought to build a better Marketing Analytics ...
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Unifying Analytics for Hyper-local Marketing

Rebalancing FSI’s for a major retailer to grow more confidently   Challenge A leading US apparel retailer was looking to rationalize its ...
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retail banking

Long-term Brand Value In US Retail Banking

Deepening Analytics to Influence Recovery & Growth   Challenge A leading US retail bank, having recently suffered significant brand erosion in the ...
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