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Case Studies

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pharmaceuticals

Balancing Sales And Marketing Investments In Pharma

Oct 9, 2023 | Case Studies
Balancing Sales And Marketing Investments In Pharma Challenge A leading biopharmaceutical company in the US wanted to understand the effectiveness of their marketing and sales activities across both patient and physician segments. They were also interested in the role of both disease awareness and drug specific websites in the patient journey. In addition to  both segment and patient journey insights, measurement ...
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Multi-Horizon Measurement of SaaS Marketing Performance

Jan 5, 2026 | Case Studies
Challenge A leading SaaS platform operating in a competitive and volatile market sought to improve how marketing performance was measured and forecasted. ...
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Multi-Market ROI Analysis For An Amusement Park

Jan 22, 2025 | Case Studies
Challenge A large US amusement park corporation operating across 12 DMAs was looking for a marketing measurement solution to inform their marketing ...
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airline

Airline Demand: Strategic Short- and Long-Term Analysis

Oct 29, 2024 | Case Studies
Challenge Being faced with stiff competition in the airline industry and increasing fuel prices, this global airline needed a deeper understanding of ...
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asset management

High Frequency Data And Modeling In Asset Management

Jun 4, 2024 | Case Studies
Challenge In the face of stagnating customer growth, the largest retirement planning provider in the US recently acquired a successful App-based asset ...
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Rebalancing Brand and Direct Investments For A Charity

May 1, 2024 | Case Studies
Challenge In the competitive landscape of nonprofit organizations, effective marketing is crucial for raising awareness, attracting donors, and driving support for charitable causes. ​ ...
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luxury retail

Full Demand Measurement In Luxury Retail

Apr 15, 2024 | Case Studies
Challenge A North American luxury retailer wanted to better understand how their revenues were being driven by various programs in both Sales/Operations ...
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Sales Funnel Measurement For An Automotive Maker

Oct 16, 2023 | Case Studies
Challenge To regain competitiveness, this large global automotive manufacturer undertook a significant rationalization of its name badge portfolio which also required a major ...
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Modeling And Optimization in Digital Health

Oct 12, 2023 | Case Studies
Challenge As a startup in the competitive digital health environment and in light of a recent and substantial decrease in media spend, our client wanted ...
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pharmaceuticals

Balancing Sales And Marketing Investments In Pharma

Oct 9, 2023 | Case Studies
Balancing Sales And Marketing Investments In Pharma Challenge A leading biopharmaceutical company in the US wanted to understand the effectiveness of their marketing ...
Read More →
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