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Our articles are written by Marketscience consultants with extensive academic backgrounds and offers practical thoughts and ideas based on our experience with some of the largest organizations and our ties to academic institutions.

AI and Analytics: Driving Growth and Brand Loyalty in Retail

By Irina Pessin | May 21, 2024 | Blog

From e-commerce boom to cautious optimism, the retail industry has undergone a dramatic transformation in recent years. The pandemic's golden age, fueled by digital dependency and excess stimulus, gave way to a period of recalibration, marked by rising costs, shifting priorities, and a renewed focus on efficiency and customer experience. But how do we navigate this new landscape? How can ...

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The Investor’s Guide to Successful Marketing Analytics

By David Dixon | Jun 25, 2020 | Blog

Although data is ubiquitous, only those who know how to use it properly will reap its benefits. In this article, we show ...

The Changing Face of Customer Experience

By Sebastian Shapiro | Jun 17, 2020 | Blog

Exceptional customer experience (CX) is a valuable force within companies. It retains customers, instills loyalty, and leads to stronger brand growth. We've ...

How to Win During and After a Recession?

By David Dixon | May 4, 2020 | Blog

Our world has been turned upside down as COVID-19 circles the globe, leaving industries, businesses and communities warped in its wake. While ...

COVID-19 Business Trends & Implications

By Sebastian Shapiro | Apr 5, 2020 | Blog

With staying at home and social distancing the new normal, we sought to identify potential trends, many of which will ultimately shape ...

3 Steps to a Lovable Data Collection Process

By Sebastian Shapiro | Feb 10, 2020 | Blog

Every analytics project by definition will require some level of data to be sourced, transmitted, organized and analyzed. If not the largest ...

Super Bowl Commercials: Do they deliver the ROI they promise?

By Sebastian Shapiro | Feb 1, 2020 | Blog

The biggest day in advertising is nearing, and with that the advertising chatter from marketers and brands takes on an all-time high. ...

How To Make the Most of Your Marketing Analytics in 2020

By David Dixon | Dec 10, 2019 | Blog

As we edge closer to the new year, it's only natural to look back on 2019 and evaluate our progress. How far ...

The Six Questions You Should Be Asking Your Marketing Analytics Vendor

By Peter Cain | Aug 15, 2019 | Blog

Anyone who tells you that Marketing Analytics is an exact science is wrong. The algorithms, the data, the optimizations and the simulations ...

What Makes Marketing More Effective?

By David Dixon | Jul 10, 2019 | Blog

What is it that makes marketing more effective? Although there are many answers to this question, the one we focus on today ...