Marketing Innovators David Dixon and Sebastian Shapiro Join Forces to Launch ‘Truesight Consulting,’ A New, Independent Advanced Marketing Analytics and Solutions Consultancy
New York, NY, December 19, 2017 - David Dixon and Sebastian Shapiro, two veteran marketing innovators, today announced the launch of Truesight Consulting, an independent advanced marketing analytics and solutions company. Truesight combines and unifies technology, data, modeling and business intelligence solutions to drive significant improvements in results, and ultimately revenue, for its clients. Headquartered in New York City, Truesight opens with a team of more than 25 marketing and advanced analytics professionals and clients in the large consumer goods, B2B enterprise software, retail, telecom, media and entertainment, and financial services sectors.
Recognizing that analytics are increasingly at the very center of many client-side organizations’ marketing operations and strategy, Dixon, 42, and Shapiro, 44, conceived Truesight to be a full service, radically transparent and unbiased marketing analytics partner – one particularly well suited for analytically-driven marketing clients.
Truesight provides a full scope of marketing analytics services and solutions, including Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA), customer data analytics, quantitative survey analytics, scenario planning and optimization, and marketing change management. Structurally, the firm is designed to seamlessly accommodate the different requirements of a broad range of client business models including DIY (do it yourself), DIFM (do it for me) and DIWM (do it with me) – each of which has unique staffing, operational, technology and partnership demands. Truesight has developed solutions to address each of these. The firm is also pioneering distinctive innovations in technology, IP, solutions delivery, and blue-chip academic and commercial partnerships.
Prior to launching Truesight Consulting, Dixon and Shapiro led Ninah Consulting, a former top marketing analytics company owned by Publicis Group. Earlier, they helped develop and co-led the Marketing Accountability Partnership (MAP), a marketing analytics company within the Interpublic Group of Companies (IPG).
“Today, there is a tremendous need for an open box, fully transparent, platform neutral approach to analytics,” said Sebastian Shapiro, founder and partner of Truesight Consulting. “As companies continue to embrace the strategic value of advanced marketing analytics, and increase their investments for in-house analytics talent, they need a marketing analytics partner that is versatile enough to adapt to their marketing needs and business models – whatever those may be – while enabling them with tools, insights and an approach that are unbiased, verified and fully supported.”
Part of Truesight’s distinction is relationships it’s forged with blue-chip thought leaders and academic institutions. At launch, it has established partnerships with top faculty at Stanford University, Bentley University, VU University in Amsterdam, and others in the pipeline. These provide Truesight with a type of vetting, neutrality and credibility not available elsewhere.
“Truesight provides a complete approach to implementing marketing analytics within client companies,” said David Dixon, founder and managing partner. “We bring a depth of experience and expertise that helps clients confidently inform C-suite decisions, and a level of delivery and rigor that supports an organization’s operational teams. Further, with our fully independent ownership, we are inherently transparent, unbiased and unencumbered by competing interests, P&L’s or similar. This is why we’ve created and launched Truesight now.” In addition to its New York headquarters, Truesight Consulting has regional offices in Los Angeles, CA; London, UK; and Delhi, India.