Delivery Models

Delivery Models to Match Your Needs.

At Marketscience, we recognize that no two marketing teams are the same. Whether you're just starting your analytics journey or scaling your in-house capabilities, our flexible delivery models are designed to meet you where you are – offering the right level of support, tools, and training to maximize impact.

Flexible analytics delivery – three proven models:

DIFM – Do It For Me

Outsource modeling. Maintain control.

Ideal for teams that want the full power of marketing effectiveness analytics without building the capability in-house. We handle everything – from data modeling to actionable insights.

Full-service marketing mix modeling and optimization
Clear insights and recommendations delivered to your team
Access to SimOpt.Studio, our intuitive optimization tool
Basic training to help understand and socialize results internally
Your internal team focuses on engaging stakeholders and activating the insights

DIWM – Do It With Me

Build capability while delivering results.

For marketing teams that want to learn and grow alongside experts. We lead the modeling while working closely with your team in a collaborative, hands-on process.

We conduct the modeling with structured involvement from your team
Your team gains exposure to the process and insight validation
Access to Insights.Studio dashboard and SimOpt.Studio optimizer
End-to-end training, knowledge transfer and project support
Scalable resource support to maintain speed and quality

DIY – Do It Yourself

Take control. Own the outcomes.

For advanced teams ready to lead their own analytics efforts, our DIY model gives you everything needed to run modeling in-house, with expert support on standby.

Full license to the Marketscience.Studio modeling, insights and optimization platform
Your team leads modeling and insight generation
In-depth training and capability building
Ongoing access to our experts for best practices, QA, and innovation updates
Support includes benchmarking, methodological guidance, and tech upgrades

Delivery Model Comparison

Feature / Support	DIFM – Do It For Me	DIWM – Do It With Me	DIY – Do It Yourself
Who leads the modeling?	Marketscience	Marketscience (with Client input)	Client
Insight delivery & storytelling	Marketscience	Joint effort	Client
Training level	Basic understanding	Hands-on, guided training	Advanced capability building
Access to insights dashboard	✅	✅	✅
Access to optimization tool	✅	✅	✅
Access to modeling platform	❌	❌ (Marketscience-led)	✅ (via license)
Ownership of modeling outputs	Client	Client	Client
Ownership of IP/Tools	Marketscience	Marketscience	Marketscience
Support from Marketscience	Light-touch support & QA	Deep collaboration + scale resourcing	Strategic guidance, QA & innovation
Speed to results	Fastest	Moderate	Depends on internal capabilities
Best for...	Lean teams needing results fast	Teams learning through delivery	Mature teams with in-house experts

Which Model Is Right for You?

Whether you're building, borrowing, or buying analytics capability, our flexible models allow you to scale at your own pace. We’ll help you find the right balance between outsourcing and in-house delivery to get results faster – and smarter.