Insights

Marketscience Insights will help you understand and improve your company’s marketing analytics efficiency and outcomes - regardless of your analytical approach. The material is written by Marketscience consultants with extensive academic backgrounds and offers practical thoughts and ideas based on the firm's experience with some of the largest organizations and our ties to academic institutions.

COVID Impact: Measurement & Analytics Q&A

In the wake of COVID’s impact, the questions and uncertainty that surround measurement and analytics grows larger by the day.   With such an unprecedented and unusual event, the implications and effects remain largely unknown. When to model again, whether past models are relevant, and strength of impact are all top-of-mind questions for any data driven, analytics focused company. Outlined ...
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5 Inconvenient Truths About Multi-Touch Attribution

After several years of development and heightened industry expectations, the MTA bubble is bursting before our eyes. With the sun-setting of Convertro ...
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Optimization & Simulation

Higher ROI, improved retention and more profitable customers Challenge: A leading telecom service provider wanted to optimize its current media spend and ...
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Driving Customer Acquisition

Driving Customer Acquisition Through Marketing Mix Optimization   Challenge: A leading credit card issuer was looking to expand customer acquisition by optimizing ...
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Reallocating Ad Spend

“Hands-on” Marketing Mix Optimization Reallocates Ad Spend and Unifies Marketing & Sales Teams   Challenge In order to maximize profitability, a leading ...
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Measuring Brand Equity

Brand Equity Proves Highly Effective in Driving Insurance Quotes   Challenge Following its recent acquisition, this mid-size auto insurance firm was under ...
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Unitymedia GmbH Enlists Truesight-Marketscience

Unitymedia GmbH Enlists Truesight-Marketscience Consulting Partnership To Build An In- House Marketing Analytics Capability UM projects initial 20% improvement in marketing productivity from ...
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Long-term Brand Value

Deepening Analytics to Influence Recovery & Growth   Challenge A leading US retail bank - having recently suffered significant brand erosion post ...
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Unifying Analytics for Hyper-local Marketing

Rebalancing FSI’s for a major retailer to grow more confidently   Challenge A leading US apparel retailer was looking to rationalize its ...
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Developing Advanced Analytics

New Analytics Developed for Improved Return on Marketing and Sales Investment   Overview This European Telecom sought to build a better Marketing ...
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