Insights

Marketscience Insights will help you understand and improve your company’s marketing analytics efficiency and outcomes - regardless of your analytical approach. The material is written by Marketscience consultants with extensive academic backgrounds and offers practical thoughts and ideas based on the firm's experience with some of the largest organizations and our ties to academic institutions.

COVID Impact: Measurement & Analytics Q&A

Sep 1, 2020 | Blog
In the wake of COVID’s impact, the questions and uncertainty that surround measurement and analytics grows larger by the day.   With such an unprecedented and unusual event, the implications and effects remain largely unknown. When to model again, whether past models are relevant, and strength of impact are all top-of-mind questions for any data driven, analytics focused company. Outlined ...
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Should MMM Reports Be Vendor-Based?

May 15, 2019 | Blog
Traditionally, marketing mix models (MMM) have analyzed performance by channels – such as TV, print, radio, and digital – all because it ...
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Potential implications for marketing, measurement and ROI in a post-GDPR world

May 15, 2019 | Blog
*This is an except from a larger piece written for WARC AdMap in their May 2019 edition. To view the full piece, ...
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Marketscience & Truesight make strategic positioning move within European market by expanding UK office presence.

Apr 19, 2019 | News
London, UK – April 17, 2019 – Partner marketing analytics firms, Marketscience & Truesight announce today the strategic move of Nitesh Sahay, ...
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The Future of Media Measurement

Apr 17, 2019 | Blog
Has the time for an accountability approach arrived?  After the recent news of Comscore’s Chief Executive Bryan Wiener and President Sarah Hofstetter stepping down, ...
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An Open Conversation about MTA

Apr 17, 2019 | Blog
A short history lesson in the development of Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) may be all one needs to ...
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Build, Borrow or Buy: Analytics Enablement for In-House Marketers

Mar 11, 2019 | Blog
Few companies are achieving advanced marketing analytics at scale despite the benefits of doing so. Analytics should offer the prospect of improved ...
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5 Tips to Harmonize Your Data

Feb 27, 2019 | Blog
Understanding how marketing influences business is a complex game with many factors at play. The first step in beginning to understand that ...
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Truesight Predicts Strong Demand in India Marketing Analytics Market

Feb 7, 2019 | News
Truesight Consulting and Marketscience predicts strong demand in India marketing analytics market; continues to invest in regional company talent   Delhi, India ...
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What’s the Best Approach for Marketing Analytics in your Business?

Feb 6, 2019 | Blog
Organizations today recognize that competing successfully requires advanced analytics. Business leaders know that uncovering opportunities and making the best decisions possible requires ...
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