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Marketscience Insights will help you understand and improve your company’s marketing analytics efficiency and outcomes - regardless of your analytical approach. The material is written by Marketscience consultants with extensive academic backgrounds and offers practical thoughts and ideas based on the firm's experience with some of the largest organizations and our ties to academic institutions.

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Generative AI in Action: ChatGPT, Claude & DeepSeek Compared

NEW YORK, NEW YORK, UNITED STATES, July 1, 2025 -- A new research report from Marketscience provides the first comprehensive comparison of how leading generative AI models perform on practical marketing data challenges as organizations struggle with increasingly fragmented data across CRMs, social platforms, and analytics tools. The report "Streamlining Marketing Data Management with Generative AI" benchmarks how large language ...
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