In the wake of COVID’s impact, the questions and uncertainty that surround measurement and analytics grows larger by the day. With such an unprecedented and unusual event, the implications and effects remain largely unknown. When to model again, whether past models are relevant, and strength of impact are all top-of-mind questions for any data driven, analytics focused company. Outlined ...Read More →
*This is an except from a larger piece written for WARC AdMap in their May 2019 edition. To view the full piece, ...Read More →
Marketscience & Truesight make strategic positioning move within European market by expanding UK office presence.
London, UK – April 17, 2019 – Partner marketing analytics firms, Marketscience & Truesight announce today the strategic move of Nitesh Sahay, ...Read More →
Few companies are achieving advanced marketing analytics at scale despite the benefits of doing so. Analytics should offer the prospect of improved ...Read More →
Truesight Consulting and Marketscience predicts strong demand in India marketing analytics market; continues to invest in regional company talent Delhi, India ...Read More →
Organizations today recognize that competing successfully requires advanced analytics. Business leaders know that uncovering opportunities and making the best decisions possible requires ...Read More →