Insights

Marketscience Insights will help you understand and improve your company’s marketing analytics efficiency and outcomes - regardless of your analytical approach. The material is written by Marketscience consultants with extensive academic backgrounds and offers practical thoughts and ideas based on the firm's experience with some of the largest organizations and our ties to academic institutions.

COVID-19 Impact on Measuring Marketing Effectiveness: ISBA Member Presentation

Presented by: PricewaterhouseCoopers & Marketscience April-May 2021                       Recently, top tier consulting firm, PricewaterhouseCoopers (PwC), and advanced marketing analytics consultancy, Marketscience, had the pleasure of presenting together to ISBA members on the impact that COVID-19 has had on measuring marketing effectiveness. Marketscience & PwC have worked together for years, deploying customized, ...
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Super Bowl Spots: Do they deliver the ROI they promise?

The biggest day in advertising is nearing, and with that the advertising chatter from marketers and brands takes on an all-time high. ...
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How To Make the Most of Your Marketing Analytics in 2020

As we edge closer to the new year, it's only natural to look back on 2019 and evaluate our progress. How far ...
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Marketing analytics firms Marketscience Consulting and Truesight Consulting merge to deliver more unified and advanced client solutions

PRESS RELEASE  New York, NY and London, UK – Nov 13, 2019 – Independent marketing analytics firms Marketscience Consulting and Truesight Consulting ...
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Marketscience & Intel Nominated as ANA Genius Awards Finalists

We're honored to be nominated as a top three finalist alongside our client Intel for the 2019 ANA Genius Awards. The ANA ...
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Optimal Budget Allocation

Business Challenge & Objectives We were approached by a company in the Consumer Packaged Goods sector to determine the optimal marketing strategy ...
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Dynamic Marketing Mix Modeling

Dynamic Marketing Mix Modeling & Optimal Budget Allocation   Business Challenge A global electronics brand wanted to understand the effectiveness of a ...
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The Six Questions You Should Be Asking Your Marketing Analytics Vendor

Anyone who tells you that Marketing Analytics is an exact science is wrong. The algorithms, the data, the optimizations and the simulations ...
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What Makes Marketing More Effective?

What is it that makes marketing more effective? Although there are many answers to this question, the one we focus on today ...
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Demystifying MMM

Uncovering the Realistic Capabilities of Marketing Mix Modeling   It’s 2017: you’re explaining to your CMO, CFO, and other department leads about ...
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