Marketscience & I-COM Global – New Research On Next-Generation MMM
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New York, NY and London, UK - May 4, 2023 - Dr Peter Cain's latest research piece was published in the 4th Issue of I-COM's Frontiers of Marketing - Data Science Journal. In the editorial, Dr Cain first provides a point-of-view around the application of AI in the MMM context and suggests caution in using it as a tool for causal ...
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