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Marketscience launches BaseDynamics: A More Accurate Measurement of Short- And Long-Term Marketing Effectiveness

Nov 11, 2021 | News
New York, NY and London, UK - October 2021 -- Independent marketing analytics firm Marketscience announces today the launch of BaseDynamics, a holistic Marketing Mix Modeling approach to quantifying short and long-term marketing effects. The approach has been validated by peer-reviewed published research by Marketscience Partner and Founder Dr Peter Cain in the International Journal of Research in Marketing (IJRM). ...
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Marketscience @POSSIBLE 2025

Mar 18, 2025 | News
We are pleased to announce that Marketscience will be participating in the Possible Conference in Miami for the second year in a ...
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Marketscience Unveils Brand Video On Marketing Effectiveness

Feb 24, 2025 | News
NEW YORK, NEW YORK, UNITED STATES, February 24, 2025 -- Marketscience, a leading marketing effectiveness analytics consultancy, has launched an intro video ...
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AI in Marketing analytics

AI’s Impact on Marketing Analytics: A New Lens

Apr 9, 2024 | News
NEW YORK, NEW YORK, UNITED STATED, March 27, 2024 -- Marketscience, a leading provider of marketing analytics solutions, has published a new ...
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Marketscience @POSSIBLE 2024

Mar 14, 2024 | News
New York, NY (March 14, 2024) - Marketscience, a leading data-driven marketing consultancy, announced today its participation as a partner at the ...
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marketer's guide to measurement

Marketscience Launches “Marketer’s Guide To Measurement”

Dec 6, 2023 | News
NEW YORK, NEW YORK, UNITED STATES, December 6, 2023 -- In today's ever-changing marketing landscape, it can be challenging for executives to ...
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Attribution and the marketing mix model - marketscience

Marketscience & I-COM Global – New Research On Next-Generation MMM

May 4, 2023 | News
New York, NY and London, UK - May 4, 2023 - Dr Peter Cain's latest research piece was published in the 4th Issue ...
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investing in growth - marketscience

With building momentum, Marketscience invests in growth

Mar 8, 2023 | News
New York, NY – March 8, 2023 – Marketscience are delighted to announce the appointment of Irina Pessin-Monnerat to the newly created ...
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Peter discusses new paper with Gabriella Mirabelli on the Up Next Podcast

Mar 3, 2022 | News
Marketscience Founder Dr Peter Cain Featured on the latest Up Next Podcast We're excited to share that our Up Next podcast episode ...
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Marketscience launches BaseDynamics: A More Accurate Measurement of Short- And Long-Term Marketing Effectiveness

Nov 11, 2021 | News
New York, NY and London, UK - October 2021 -- Independent marketing analytics firm Marketscience announces today the launch of BaseDynamics, a ...
Read More →
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