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AI in Marketing analytics

AI’s Impact on Marketing Analytics: A New Lens

Apr 9, 2024 | News
NEW YORK, NEW YORK, UNITED STATED, March 27, 2024 -- Marketscience, a leading provider of marketing analytics solutions, has published a new thought leadership piece that delves into the game-changing role of artificial intelligence (AI) in marketing analytics, specifically in the field of marketing mix modeling (MMM). The article, titled "Harnessing the Power of AI in Marketing Analytics," explores the ...
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Marketscience @POSSIBLE 2024

Mar 14, 2024 | News
New York, NY (March 14, 2024) - Marketscience, a leading data-driven marketing consultancy, announced today its participation as a partner at the ...
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marketer's guide to measurement

Marketscience Launches “Marketer’s Guide To Measurement”

Dec 6, 2023 | News
NEW YORK, NEW YORK, UNITED STATES, December 6, 2023 -- In today's ever-changing marketing landscape, it can be challenging for executives to ...
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Attribution and the marketing mix model - marketscience

Marketscience & I-COM Global – New Research On Next-Generation MMM

May 4, 2023 | News
New York, NY and London, UK - May 4, 2023 - Dr Peter Cain's latest research piece was published in the 4th Issue ...
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investing in growth - marketscience

With building momentum, Marketscience invests in growth

Mar 8, 2023 | News
New York, NY – March 8, 2023 – Marketscience are delighted to announce the appointment of Irina Pessin-Monnerat to the newly created ...
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Peter discusses new paper with Gabriella Mirabelli on the Up Next Podcast

Mar 3, 2022 | News
Marketscience Founder Dr Peter Cain Featured on the latest Up Next Podcast We're excited to share that our Up Next podcast episode ...
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Marketscience launches BaseDynamics: A More Accurate Measurement of Short- And Long-Term Marketing Effectiveness

Nov 11, 2021 | News
New York, NY and London, UK - October 2021 -- Independent marketing analytics firm Marketscience announces today the launch of BaseDynamics, a ...
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Company Founders Featured on Data Gurus Podcast

May 1, 2020 | News
Company Founders David Dixon & Peter Cain Featured on Data Gurus Podcast We’re excited to share that our Data Guru’s podcast episode ...
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Marketscience Nominated as AdExchanger Awards Finalists

Apr 10, 2020 | News
We’re honored to be shortlisted as a finalist for the 2020 AdExchanger Awards.   The AdExchanger Awards, judged entirely by an esteemed ...
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Navigating Challenges Starts with Data

Apr 8, 2020 | News
Times are Tough. We Hope This Helps.   As an ambiguous future lies ahead of us, we asked ourselves how we can ...
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