Case Studies

Recent client work

airline

Strategic Analysis Of Short- And Long-Term Demand For An Airline

Challenge Being faced with stiff competition in the airline industry and increasing fuel prices, this global airline needed a deeper understanding of the performance of their marketing budgets and how to position themselves in the marketplace. Given the long-term investment requirements of opening new flight routes it was even more important for this airline to understand the drivers of long-term ...
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wealth management

Identifying Long-Term Growth Drivers In Wealth Management

Challenge To inform a change in brand strategy with better appeal to new generations of wealth management customers this leading US brokerage ...
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electronics

Dynamic Marketing Mix Modeling In Global Electronics

 BaseDynamics Marketing Mix Modeling & Optimal Budget Allocation Challenge A global electronics brand was a pioneer in manufacturing LED HD TV panels ...
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Media & Promo Modeling and Optimization For Global CPG

Business Challenge & Objectives We were approached by a company in the Consumer Packaged Goods sector to determine the optimal marketing strategy ...
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telecom

Improved Customer Retention In Telecom

Higher ROI, improved retention and more profitable customers Challenge: A leading telecom service provider wanted to optimize its current media spend and ...
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Driving Customer Acquisition For A Credit Card Issuer

Driving Customer Acquisition Through Marketing Mix Optimization   Challenge: A leading credit card issuer was looking to expand customer acquisition by optimizing ...
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Hands-On Optimization For An Alcoholic Beverages Producer

"Hands-on" Marketing Mix Optimization Reallocates Ad Spend and Unifies Marketing & Sales Teams Challenge To maximize profitability, a leading global alcoholic beverages company set ...
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car insurance

Measuring Brand Equity For A Car Insurance Provider

Brand Equity Proves Highly Effective in Driving Insurance Quotes   Challenge Following its recent acquisition, this mid-size auto insurance firm was under ...
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telecom

In-Housing of Marketing Analytics in Telecom

New Analytics Developed for Improved Return on Marketing and Sales Investment Overview This European Telecom sought to build a better Marketing Analytics ...
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retail banking

Long-term Brand Value In US Retail Banking

Deepening Analytics to Influence Recovery & Growth   Challenge A leading US retail bank, having recently suffered significant brand erosion in the ...
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