Case Studies

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Multi-Market ROI Analysis For An Amusement Park

Jan 22, 2025 | Case Studies
Challenge A large US amusement park corporation operating across 12 DMAs was looking for a marketing measurement solution to inform their marketing strategy across media tactics and DMAs. They had historically based marketing investment decisions on historical budgets and in a siloed fashion without any data-driven analysis around Return On Marketing Investment (ROMI). They were looking for a solution that ...
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retail

Identifying Short- And Long-Term Growth Drivers In Retail

Nov 11, 2021 | Case Studies
Challenge A large US retail home goods client with a multi-channel media strategy wanted to understand the optimal levels of off and ...
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wealth management

Identifying Long-Term Growth Drivers In Wealth Management

Oct 21, 2021 | Case Studies
Challenge To inform a change in brand strategy with better appeal to new generations of wealth management customers this leading US brokerage ...
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electronics

Dynamic Marketing Mix Modeling In Global Electronics

Sep 18, 2020 | Case Studies
 BaseDynamics Marketing Mix Modeling & Optimal Budget Allocation Challenge A global electronics brand was a pioneer in manufacturing LED HD TV panels ...
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Media & Promo Modeling and Optimization For Global CPG

Oct 1, 2019 | Case Studies
Business Challenge & Objectives We were approached by a company in the Consumer Packaged Goods sector to determine the optimal marketing strategy ...
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telecom

Improved Customer Retention In Telecom

Feb 6, 2019 | Case Studies
Higher ROI, improved retention and more profitable customers Challenge: A leading telecom service provider wanted to optimize its current media spend and ...
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Driving Customer Acquisition For A Credit Card Issuer

Feb 6, 2019 | Case Studies
Driving Customer Acquisition Through Marketing Mix Optimization   Challenge: A leading credit card issuer was looking to expand customer acquisition by optimizing ...
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pexels photo 1283219

Hands-On Optimization For An Alcoholic Beverages Producer

Feb 6, 2019 | Case Studies
"Hands-on" Marketing Mix Optimization Reallocates Ad Spend and Unifies Marketing & Sales Teams Challenge To maximize profitability, a leading global alcoholic beverages company set ...
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car insurance

Measuring Brand Equity For A Car Insurance Provider

Feb 6, 2019 | Case Studies
Brand Equity Proves Highly Effective in Driving Insurance Quotes   Challenge Following its recent acquisition, this mid-size auto insurance firm was under ...
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telecom

In-Housing of Marketing Analytics in Telecom

Oct 15, 2018 | Case Studies
New Analytics Developed for Improved Return on Marketing and Sales Investment Overview This European Telecom sought to build a better Marketing Analytics ...
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