For Brands, Agencies & More

How We Work with Different Teams.

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At Marketscience, we tailor our approach to fit the needs of each client and partner. Whether you’re a brand, agency, consultancy – or even a publisher – our flexible models and collaborative style ensure the right level of support and impact for every engagement.

How We Support Different Teams:

For Brands & Advertisers

Smarter decisions. Delivered your way.

We help brands unlock more value from marketing investments by combining robust analytics with actionable insight. Depending on your in-house capabilities, you can choose from three flexible delivery models:

  • DIFM

    We handle modeling, optimization, and insight delivery so you can focus on activation and stakeholder engagement.

  • DIWM

    We work alongside your teams, co-building models and growing internal capability.

  • DIY

    You lead the analytics using our tools, training, and expert support.

We also support brands in managing their broader ecosystem, helping assess vendor performance (including agencies and publishers) and ensuring decisions are grounded in transparent, high-quality data.

For Media Agencies

Scale your analytics. Deliver more value to clients.

We partner with media agencies in two key ways:

  1. Software Licensing & Enablement
    • License our Marketscience.Studio modeling and optimization tools
    • Train your teams to deliver analytics directly to clients
    • Add value without additional headcount
  2. Joint Client Projects
    • Recommend us as an independent modeling partner
    • Collaborate on data, strategy, and activation
    • Enhance client trust with rigorous, transparent analytics

Agencies retain their strategic leadership while we enhance delivery with objectivity and modeling expertise.

For Publishers

Data clarity. Performance transparency.

Publishers play a key role in campaign success, but performance is only as good as the data behind it. We work with publishers to:

  • Integrate and manage campaign-level and impression-level data
  • Collaborate on measurement frameworks across clients
  • Provide transparency and benchmarking to ensure optimal service delivery

We’re often brought in by brands and agencies to independently assess publisher performance, standardize data pipelines, and manage the complexity of cross-vendor measurement. Our role is to ensure all stakeholders have the right data and insights to make confident, informed decisions.

For Management Consultancies

A trusted modeling partner for your client engagements.

We support leading consulting firms by embedding our marketing effectiveness solutions into broader client transformations.

You bring strategic context and client leadership, we bring robust analytics execution:

  • Seamless integration into your project team
  • Proprietary modeling platform and vetted methodology
  • Co-branded or white-labeled delivery options available
  • Together, we deliver commercial impact with credibility, speed, and analytical rigor

Whether it's a one-off engagement or a longer-term partnership, we operate as an extension of your team – elevating your analytics offering while protecting your trusted advisor role.

A Partnership Model That Works for You

We don’t believe in one-size-fits-all. Our tools, support, and delivery models flex to fit the needs of every engagement – helping you scale, deliver faster, ensure measurement transparency and build long-term capability.

Why Marketscience?

Let’s talk about how we can work together.

Contact us to explore a partnership that fits.

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