Marketscience-Truesight have been awarded I-COM’s 2019 Award in Data Creativity. The award, which acknowledges the most creative people & companies in achieving business value / competitive advantage for their clients by leveraging value from data, was announced at the I-COM Global Summit on May 14th.
The award entry details Marketscience-Truesight & Intel’s efforts in developing a bespoke, advanced, Dynamic MMM model that provided Intel with more credible estimates of short-term impact, and a thorough measurement of brand marketing. These more advanced models of consumer demand yield not only a more complete measurement of marketing’s impact but can also further dissect the impact along the continuum of marketing drivers. The case illustrates not only the power of modeling, but also the success of a collaborative strategic partnership between ourselves & our client, Intel. In a “Do It With Me” type engagement, the teams were able to successfully implement and deploy usage of the custom-built model, thus helping to yield a more complete measurement of ROAS.
To learn more about the Data Creativity Awards, click here.
