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AI in Marketing analytics

AI’s Impact on Marketing Analytics: A New Lens

NEW YORK, NEW YORK, UNITED STATED, March 27, 2024 -- Marketscience, a leading provider of marketing analytics solutions, has published a new thought leadership piece that delves into the game-changing role of artificial intelligence (AI) in marketing analytics, specifically in the field of marketing mix modeling (MMM). The article, titled "Harnessing the Power of AI in Marketing Analytics," explores the ...
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Marketscience And Truesight Merge To Offer Enhanced Client Solutions

PRESS RELEASE  New York, NY and London, UK - Nov 13, 2019 - Independent marketing analytics firms Marketscience Consulting and Truesight Consulting ...
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Marketscience & Intel Nominated as ANA Genius Awards Finalists

We're honored to be nominated as a top three finalist alongside our client Intel for the 2019 ANA Genius Awards. The ANA ...
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Marketscience-Truesight & Intel Win I-COM Data Creativity Award for Attribution

Marketscience-Truesight have been awarded I-COM's 2019 Award in Data Creativity. The award, which acknowledges the most creative people & companies in achieving ...
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Marketscience & Truesight Expand Presence In Europe

London, UK – April 17, 2019 – Partner marketing analytics firms, Marketscience & Truesight announce today the strategic move of Nitesh Sahay, ...
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Truesight Predicts Strong Demand in India Marketing Analytics Market

Truesight / Marketscience continue to invest in regional company talent. Delhi, India - Feb, 7 2019 - Marketing analytics firm Truesight Consulting continues ...
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Unitymedia GmbH Enlists Truesight-Marketscience

Unitymedia GmbH Enlists Truesight-Marketscience Consulting Partnership To Build An In- House Marketing Analytics Capability UM projects initial 20% improvement in marketing productivity from ...
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Marketscience named leaders in Econometric Consulting

July 25, 2018 We're thrilled to announce that we've been named UK 2018 'Leaders in Econometric Consulting' by Worldwide Business Review.
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Truesight Consulting Tapped for Insights in New eMarketer Report

Truesight contributes to report around key customer engagement metrics for success. June 28, 2018 When eMarketer, a leading digital-focused industry analyst and ...
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Truesight and Marketscience Launch Strategic Partnership

Truesight Consulting and UK-based Marketscience Consulting Launch Strategic Partnership   New York, NY and London, UK – April 20, 2018 – Today, ...
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