AI’s Impact on Marketing Analytics: A New Lens
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|NEW YORK, NEW YORK, UNITED STATED, March 27, 2024 -- Marketscience, a leading provider of marketing analytics solutions, has published a new thought leadership piece that delves into the game-changing role of artificial intelligence (AI) in marketing analytics, specifically in the field of marketing mix modeling (MMM). The article, titled "Harnessing the Power of AI in Marketing Analytics," explores the ...
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