Marketers Most Critical Challenges:
Monetization
Monetizing content in the entertainment industry is challenging despite diverse revenue streams like ticket sales, subscriptions/memberships, ads, and merchandise. Balancing monetization with delivering value to consumers is crucial. Data analytics can help inform that.
Fragmentation
With the proliferation of digital platforms and abundance of content available, capturing audiences’ attention is becoming extremely demanding. Effective content marketing and distribution strategies are essential to cater to constantly evolving consumer preferences.
Short- and Long-Term ROI
Measuring the effectiveness of marketing campaigns and attributing ROI can be challenging, especially in an industry where success is often subjective and long-term. Developing robust analytics and measurement frameworks that look at both short- and long-term impacts is crucial for evaluating marketing efforts accurately.
Localized Performance
In the Parks & Recreation business in particular, individual park performance utilizing not only financial metrics but also brand funnel metrics and insights from guest satisfaction surveys is crucial in assessing and managing performance and spend allocation across DMAs.
Marketscience provides a range of bespoke solutions that help address the specific needs of marketers in the entertainment industry. Explore our case studies:
