Sebastian Shapiro

Everybody is looking for a quick fix when embarking on a new Marketing ROI Program. They think the latest trendy platform or the most recent popular tool will cure their less-than-stellar ROI Marketing results. The fact remains that strategic, effective ROI Marketing Programs are complex and require solid foundational pillars for successful implementation. Through benchmarking […]

Exceptional customer experience (CX) is a valuable force within companies. It retains customers, instills loyalty, and leads to stronger brand growth. We’ve nodded previously to the value of excellent customer service and experience, with our research indicating that when invested in properly, these initiatives and dollars work hard for you, across industries and regardless of

With staying at home and social distancing the new normal, we sought to identify potential trends, many of which will ultimately shape how we conduct business. With such information, businesses can work to establish a roadmap for how to traverse the rocky terrain of the upcoming months. The (Re-Emphasized) Importance of Digital COVID-19’s direct digital

Every analytics project by definition will require some level of data to be sourced, transmitted, organized and analyzed. If not the largest part of a project, certainly it is often the most painful. In fact, one of the greatest challenges we see companies faced with is the implementation and maintenance of a sustainable, successful data collection

The biggest day in advertising is nearing, and with that the advertising chatter from marketers and brands takes on an all-time high. As Super Bowl LIV approaches, some brief research on last year’s numbers puts doubt in mind: with viewership in 2019 down from previous years (in fact, it was the least watched Super Bowl in 11

Few companies are achieving advanced marketing analytics at scale despite the benefits of doing so. Analytics should offer the prospect of improved efficiency and effectiveness in demand generation management. The dream of profitable growth for a company is potentially in reach with an analytics culture that drives both tactical and strategic decision-making. What then is

Understanding how marketing influences business is a complex game with many factors at play. The first step in beginning to understand that influence starts with data. However, as you many know, this is not as simple as it sounds. Besides taking into account the usual suspects such as sales, pricing, promotions, channels, and distribution, we