Irina Pessin

Marketing mix modeling (MMM) has seen a surge of popularity in marketing analytics in recent years, with open-source solutions making it more accessible than ever. But alongside these advances come critical challenges that can make or break decision-making. In a recent Marketing Accountability Standards Board (MASB) webinar, our Executive Partner Dr. Peter Cain explored the […]

Copenhagen, Denmark – September 3, 2025 — Marketscience, a leading marketing effectiveness consultancy, has opened a new office in Copenhagen to strengthen its presence in Northern Europe. The expansion reflects the company’s commitment to helping brands across Denmark, Sweden, Norway, and Finland make smarter, data-driven marketing decisions. The Nordic region is known for its dynamic

New York, New York, United States, July 25, 2025 — We’re proud to announce that Marketscience has successfully achieved SOC 2 Type II certification for our Studio platform and related services – marking a significant milestone in our commitment to data protection, system reliability, and client trust. Developed by the American Institute of Certified Public

We are pleased to announce that Marketscience will be participating in the Possible Conference in Miami for the second year in a row! The premier event scheduled for April 28-30, 2025 brings together global leaders and innovators from the marketing and advertising world to discuss the future of the industry. At Marketscience, we’re dedicated to

NEW YORK, NEW YORK, UNITED STATES, February 24, 2025 — Marketscience, a leading marketing effectiveness analytics consultancy, has launched an intro video that highlights its cutting-edge solutions for helping businesses optimize their marketing investments with confidence. The video highlights the company’s core values, services, and unique approach to delivering tangible outcomes through their Marketscience.Studio SaaS