Streamlining Marketing Data Management with Generative AI
Abstract As marketing data grows more complex and fragmented across CRMs, social platforms, web analytics tools, and third-party sources, transforming that data into actionable insight has become one of marketers’ biggest operational hurdles. Generative AI, especially large language models (LLMs), offers a new way forward: automating repetitive tasks like cleaning, structuring, and integrating data with […]
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