David Dixon

David Dixon brings more than 20 years of experience in advanced marketing analytics, management consulting and organizational leadership to Marketscience. Before launching Marketscience David was global CEO and managing partner of Ninah Consulting, formerly a leading provider of MMM services owned by the Publicis Group. At Ninah, he was responsible for 10 years of profitable growth, revenues of more than $25 million and 70 full time employees. Prior to that, David established the US operations of Initiative Consulting, a spin-off of the Interpublic Group of Companies’ Initiative Media, and following that, the Marketing Accountability Partnership (MAP), another IPG-owned analytics company. He brings significant experience working with large companies like Apple, Intuit, Verizon, Kellogg’s, Home Depot, Bank of America, Kohl’s and others. David has a Masters’ Degree of Economics from London University.

Potential implications for marketing, measurement and ROI in a post-GDPR world

*This is an except from a larger piece written for WARC AdMap in their May 2019 edition. To view the full piece, visit www.warc.com   With nearly one year under its belt, the implications surrounding marketing and digital measurement in a post-GDPR world are just beginning to emerge. Multi-Touch Attribution (MTA), the model that utilizes digital …

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