Marketscience founders each bring over 20 years of experience in advanced marketing analytics, management consulting and econometrics to the firm. With fully independent ownership, Marketscience is inherently transparent and unbiased in its approach.
David Dixon
Managing Partner
David Dixon, Managing Partner
David Dixon brings more than 20 years of experience in advanced marketing analytics, management consulting and organizational leadership to the firm. Before launching Truesight (now named Marketscience) David was global CEO and managing partner of Ninah Consulting, formerly a leading provider of MMM services owned by the Publicis Group. At Ninah, he was responsible for 10 years of profitable growth, revenues of more than $25 million and 70 full time employees. Prior to that, David established the US operations of Initiative Consulting, a spin-off of the Interpublic Group of Companies’ Initiative Media, and following that, the Marketing Accountability Partnership (MAP), another IPG-owned analytics company. He brings significant experience working with large companies like Apple, Intuit, Verizon, Kellogg’s, Home Depot, Bank of America, Kohl’s and others. David has a Masters’ Degree of Economics from London University.
Sebastian Shapiro
Executive Partner
Sebastian Shapiro, Executive Partner
Sebastian Shapiro has over 20 years of global marketing, consulting and leadership experience within the marketing, sales and analytics field. Sebastian has built, and managed marketing and analytics consulting practices worth more than $15 million in revenue and has worked extensively in management consulting. Prior to Marketscience, Sebastian helped build and lead Ninah Consulting, where he was partner and managing director, from a 2-person team in 2006 to a leading global marketing analytics firm with over $20 million in consulting services revenue globally. At Ninah, he was responsible for client development, thought leadership, product development and overall firm management. Before that, he helped develop and lead the Marketing Accountability Partnership (MAP), a marketing analytics company within the Interpublic Group of Companies (IPG). He also had tenures with FutureBrand, where he led the brand analytics practice, and created a unique approach to brand valuation. Sebastian graduated from Harvard and holds an advanced degree in Economics from Aarhus University, Denmark.
Pete Cain
Executive Partner
Pete Cain, Executive Partner
Dr. Cain is widely known for championing the use of dynamic modeling techniques to capture long-term brand effects that provide a complete measure of ROMI. Prior to the Marketscience merger with Truesight, Peter was the sole founder and CEO of Marketscience, which he established in 2012 with the goal of blending academic, commercially relevant analytics and strategic advice for business. He has more than 20 years of commercial and academic experience in economics and marketing science designing econometric business solutions for blue-chip companies and organizations. Dr. Cain has experience consulting across a wide range of industries and writes extensively on economics and econometrics in marketing. He regularly publishes in top peer-reviewed journals. Before marketing research, Dr. Cain was in academia, specializing in monetary economics and econometrics. He holds BSc and MSc degrees in Economics from the University of Warwick, and PhD in Monetary Economics from the University of Nottingham.
