May 2024

Data-Driven Domination: How AI and Analytics are Fueling Growth and Brand Loyalty in Retail

From e-commerce boom to cautious optimism, the retail industry has undergone a dramatic transformation in recent years. The pandemic’s golden age, fueled by digital dependency and excess stimulus, gave way to a period of recalibration, marked by rising costs, shifting priorities, and a renewed focus on efficiency and customer experience. But how do we navigate […]

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Rebalancing Upper-Funnel and Direct Investments For A Charity

Challenge In the competitive landscape of nonprofit organizations, effective marketing is crucial for raising awareness, attracting donors, and driving support for charitable causes. ​ A large US charity dedicated to raise funds to support R&D in the medical field, was looking to understand their drivers of donations and in particular the effectiveness of their marketing activities. ​ They had traditionally relied heavily

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