Insights
- Insights sub
  Blog
  Latest thinking
  
  Case Studies
  Recent client work
  
  News
  Company updates
  
  Marketer’s Guide
  to Measurement
Solutions
- Solutions sub
  Measuring Consumer Demand
  
  Dynamic Marketing Mix Modeling
  Measuring short & long-term ROI
  
  Campaign Response Attribution
  Multi Touch Attribution 2.0
  
  Client Service Models
  
  Consulting
  Client project approach
  
  Studio
  Proprietary advanced analytics software
  
  Academy
  Training process and materials
Research
Industries
About Us
- About sub
  Leadership Team
  Meet the founders
  
  Partnerships
  Key vendor partners
  
  Careers
  Culture, roles, and openings

April 2024

Full Demand Measurement And High Frequency Data In Luxury Retail

Leave a Comment / Case Studies

Challenge A North American retailer wanted to better understand how their revenues were being driven by various programs in both Sales/Operations and Marketing. They were looking to understand the difference in impact between New vs. Returning Customers to be able to customize their strategy. They needed models that could evaluate a broad range of investments from […]

Full Demand Measurement And High Frequency Data In Luxury Retail Read More »

New Thought Leadership on the Impact of AI in Marketing Analytics

Leave a Comment / News

NEW YORK, NEW YORK, UNITED STATED, March 27, 2024 — Marketscience, a leading provider of marketing analytics solutions, has published a new thought leadership piece that delves into the game-changing role of artificial intelligence (AI) in marketing analytics, specifically in the field of marketing mix modeling (MMM). The article, titled “Harnessing the Power of AI

New Thought Leadership on the Impact of AI in Marketing Analytics Read More »