Whether you call it Marketing Mix Modeling, Media Mix Modeling or simply MMM, this type of marketing investment analysis has come back to the forefront of conversations and interest within the media industry, among advertisers and agencies alike. In this blog post, the first of its series around marketing measurement, we provide a refresher on […]
What is Marketing Mix Modeling (MMM)? Read More »
Challenge To regain competitiveness, this large global automotive manufacturer undertook a significant rationalization of its name badge portfolio which also required a major reorganization of its efforts across both merchandising and marketing. A new executive management team was open to better ways to balance investments. They were looking for a provider that could help them answer some
Sales Funnel Measurement For An Automotive Maker Read More »
Challenge As a startup in the competitive digital health environment and in light of a recent and substantial decrease in media spend, our client wanted a deeper understanding of the performance of their marketing budgets to generate higher customer LTV. A more robust understanding of the effectiveness of marketing at driving new and existing customer activity was crucial to develop
Modeling And Optimization in Digital Health Read More »
Balancing Sales And Marketing Investments In Pharma Challenge A leading biopharmaceutical company in the US wanted to understand the effectiveness of their marketing and sales activities across both patient and physician segments. They were also interested in the role of both disease awareness and drug specific websites in the patient journey. In addition to both segment
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