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May 2021

COVID-19 Impact on Measuring Marketing Effectiveness: ISBA Member Presentation

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Presented by: PricewaterhouseCoopers & Marketscience April-May 2021 Recently, top tier consulting firm, PricewaterhouseCoopers (PwC), and advanced marketing analytics consultancy, Marketscience, had the pleasure of presenting together to ISBA members on the impact that COVID-19 has had on measuring marketing effectiveness. Marketscience & PwC have worked together […]

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