Insights
- Insights sub
  Blog
  Latest thinking
  
  Case Studies
  Recent client work
  
  News
  Company updates
  
  Marketer’s Guide
  to Measurement
Solutions
- Solutions sub
  Measuring Consumer Demand
  
  Dynamic Marketing Mix Modeling
  Measuring short & long-term ROI
  
  Campaign Response Attribution
  Multi Touch Attribution 2.0
  
  Client Service Models
  
  Consulting
  Client project approach
  
  Studio
  Proprietary advanced analytics software
  
  Academy
  Training process and materials
Research
Industries
About Us
- About sub
  Leadership Team
  Meet the founders
  
  Partnerships
  Key vendor partners
  
  Careers
  Culture, roles, and openings

September 2020

Dynamic Marketing Mix Modeling In Global Electronics

Leave a Comment / Case Studies

BaseDynamics Marketing Mix Modeling & Optimal Budget Allocation Challenge A global electronics brand was a pioneer in manufacturing LED HD TV panels and wanted to understand the effectiveness of their marketing budget that covered in-store merchandising, pricing offers and a wide range of off and online media investments. They were particularly interested into the […]

Dynamic Marketing Mix Modeling In Global Electronics Read More »

COVID Impact: Measurement & Analytics Q&A

Leave a Comment / Blog

In the wake of COVID’s impact, the questions and uncertainty that surround measurement and analytics grows larger by the day. With such an unprecedented and unusual event, the implications and effects remain largely unknown. When to model again, whether past models are relevant, and strength of impact are all top-of-mind questions for any data driven,

COVID Impact: Measurement & Analytics Q&A Read More »