June 2020

Although data is ubiquitous, only those who know how to use it properly will reap its benefits. In this article, we show how Venture Capital and Private Equity investors can be more accountable in their investments through the use of dynamic, long-term Marketing Mix Modeling. 2019 illuminated serious shortcomings in the investment strategies being pursued […]

Exceptional customer experience (CX) is a valuable force within companies. It retains customers, instills loyalty, and leads to stronger brand growth. We’ve nodded previously to the value of excellent customer service and experience, with our research indicating that when invested in properly, these initiatives and dollars work hard for you, across industries and regardless of