February 2020

Every analytics project by definition will require some level of data to be sourced, transmitted, organized and analyzed. If not the largest part of a project, certainly it is often the most painful. In fact, one of the greatest challenges we see companies faced with is the implementation and maintenance of a sustainable, successful data collection […]

The biggest day in advertising is nearing, and with that the advertising chatter from marketers and brands takes on an all-time high. As Super Bowl LIV approaches, some brief research on last year’s numbers puts doubt in mind: with viewership in 2019 down from previous years (in fact, it was the least watched Super Bowl in 11