October 2019

Marketscience & Intel Nominated as ANA Genius Awards Finalists

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We’re honored to be nominated as a top three finalist alongside our client Intel for the 2019 ANA Genius Awards. The ANA Genius Awards recognize leading, brand marketers for outstanding achievement in data and analytics. We are nominated in the category of ‘Data Analytics & Innovation’ for our work surrounding long-term, dynamic Marketing Mix Modeling. […]

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Media & Promo Modeling and Optimization For Global CPG

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Business Challenge & Objectives We were approached by a company in the Consumer Packaged Goods sector to determine the optimal marketing strategy for short and long-term sales growth. Historically, our client had implemented an integrated traditional and digital marketing campaign aimed at maximizing the growth potential of their flagship brand, together with frequent promotional and

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